Become a Recognized Authority in Your Field - Softcover

Bly

Softcover

ISBN 10: 002864283X ISBN 13: 9780028642833

Publisher: Imprint Unknown, 2001

Synopsis

Leading the Pack is the first book to show the average practitioner in any field how, through a deliberate plan of self-promotion, they too can quickly elevate themselves to expert status-and become the preferred source of advice and service in their market, and eliminate the need to make cold calls and do the selling ordinary vendors do. The book is based on both the author's personal experience in becoming the recognized leader in his niche (direct marketing) as well as case histories of others who have established "leader" status using the methods outlined in the book. Examples include Robert C. Parker (desktop publishing), Tony Robbins (peak performance), Jakob Neilsen (Web usability), Seth Godin (permission marketing), Peter Drucker (management), and Martha Stewart (entertaining at home).

About this title

About the Author:

Robert W. Bly became a self-made millionaire without selling, marketing, or going to prospect meetings-ever. He achieved this by positioning himself as a recognized authority in a small niche field: direct mail copywriting. He is the author of 50 books, many of which are on marketing, direct mail, writing, and communication, and has taught marketing and writing at New York University.

About this edition

• Publisher: Imprint Unknown
• Publication date: 2001
• ISBN 10: 002864283X
• ISBN 13: 9780028642833
• Binding: Paperback
• Number of pages: 292