"There's no better place in the world for meat, conversation, and good old friendship." —Whoopi Goldberg advance praise for prime time: "Grilling is my favorite way of cooking (except for deep–frying, of course, but that's another story) and I've done a lot of it over the years—but Prime Time taught me lots and reassured me plenty and introduced me to some marinating tricks I'd never thought of." —Colman Andrews, Editor, Saveur "For generations, the Lobel brothers have been New York's preferred meat purveyors and trusted authorities to the carriage trade, with a staunch following among the city's top hosts, caterers, and chefs. Now, with the tell–all publication of Prime Time, the Lobels make it possible for any literate carnivore to reach master status at the grill, whether one is in the mood for the best of all classic burgers or grilled meat loaf or more cosmopolitan main events such as Fiery Asian–Style Pork Loin Roast with Salsa or Honey Mustard Chicken Kabobs. Fire up!" —Michael & Ariane Batterberry, Founding Editors of Food Arts and Food & Wine magazines "One of the best reasons I can think of for staying home is to cook myself a steak from Lobel's. The quality is always great. They are among the nicest institutions on the East Side, and it's fun to see a bunch of guys waving butcher knives at me every time I pass their window." —Tony Roberts Visit us online at www.mgr.com
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Evan, Leon, Stanley, and Mark Lobel own and operate Lobel's Prime Meats on Madison Avenue and 82nd Street in New York City. Their family has been in the butcher business for generations. Their previous books are Meat, How to Be Your Own Butcher, and All About Meat.From the Inside Flap:
prime time For generations, the Lobels, from their Madison–Avenue shop, Lobel's Prime Meats, have been New York's premiere source for the best quality meats. Now, with Prime Time, they share their expertise in making the most of all kinds of meat using America's favorite cooking tool: the grill. The first things that usually come to mind when thinking of grilling are burgers and perhaps a steak. But there is much more to it than merely putting the meat down on the grill and waiting until it's done. The Lobels know that the grill is not just an ordinary heat source. It's a unique cooking device that when used correctly can produce absolutely delicious, show–stopping results. For starters, the book gives clear and easy–to–follow advice for all types of grilling equipment, from types of grills right down to the fuel. Gas or charcoal? And what about hardwood shavings? Will lighter fluid give my food a chemical flavor? How do I know when the grill is hot enough? Everything is explained so that anyone can use whatever is on hand to create delicious and elegant entrees. But this is just the beginning of their expertise. The Lobels are known for their butchering, and so it follows that they know exactly what types of meat and specific cuts are best for different occasions and dishes. Chapters are organized by type of meat, starting with Burgers and following up with Beef and Veal, Lamb and Pork, Poultry, and Game. Step–by–step instructions will have home cooks creating everything from a Classic Hamburger to Butterflied Leg of Lamb Marinated in Yogurt and Mint. A final chapter on Sauces, Salsas, Marinades, Rubs, and Other Condiments is full of great ideas for adding a variety of flavors to your grilled meat dishes, and the appendix clearly shows all the cuts of meat that are described in the chapters. Everyone loves a grill party, and now Prime Time makes it a snap for anyone to turn the classic fare of the great American grill into something as elegant and delicious as it is easy. Visit the Lobels online at www.lobels.com
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