Though they at times come uncomfort ably close to near-hagiographical gush ing, Jacobson and Hillkirk do provide an informative history of Xeroxespe cially relatively recent history. After examining Xerox's competitionKo dak and the Japanesethe authors de scribe how Xerox reconstituted itself so to speak: becoming more entrepre neurial in structure and more customer- oriented in spirit. The final section con cerns the success of "the new Xerox." Included in the book is a long interview with former CEO Peter McColough and a substantial statement by a key outside consultant. Hardly a breezy business history, this will be appreciated primar ily by serious students. Stuart Gudo witz, George Washington Univ. Lib., Washington, D.C.
Copyright 1986 Reed Business Information, Inc.
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Book Description Scribner, 1986. Hardcover. Book Condition: New. Bookseller Inventory # P110025516000
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