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For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold―(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
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This text provides a balanced view of the factors that influence consumer buying behaviour, including both humanistic/naturalistic and traditional perspectives. It also analyzes the effects of active decision-making, feelings and emotions, and environmental influences on the consumer. Real-world examples are integrated with conceptual material, showing students the relationship between consumer behaviour concepts and managerial strategy. Also covered are emerging topics, such as semiotics, exchange processes, affective processes, self-concept, materialism, consumer judgement, quality and satisfaction assessment, transformational advertising and cross-cultural processes.
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Book Description Macmillan Coll Div, 1993. Condition: Good. 3rd. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP90426586
Book Description Prentice Hall PTR. Hardcover. Condition: Fair. A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0023845910I5N00
Book Description Macmillan USA Business, 1992. FOR SALE. Seller Inventory # 2429221
Book Description Macmillan USA, 1993. Hardcover. Condition: Bon. Ancien livre de bibliothèque. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1993. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # A-491-520
Book Description Macmillan Coll Div, 1993. Hardcover. Condition: Used: Good. Seller Inventory # SONG0023845910
Book Description Macmillan Coll Div, 1993. Condition: UsedAcceptable. book. Seller Inventory # M0023845910_4
Book Description Macmillan Coll Div, 1993. Hardcover. Condition: Used: Good. Seller Inventory # 17737991