This specific ISBN edition is currently not available.View all copies of this ISBN edition:
For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold―(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
"synopsis" may belong to another edition of this title.
This text provides a balanced view of the factors that influence consumer buying behaviour, including both humanistic/naturalistic and traditional perspectives. It also analyzes the effects of active decision-making, feelings and emotions, and environmental influences on the consumer. Real-world examples are integrated with conceptual material, showing students the relationship between consumer behaviour concepts and managerial strategy. Also covered are emerging topics, such as semiotics, exchange processes, affective processes, self-concept, materialism, consumer judgement, quality and satisfaction assessment, transformational advertising and cross-cultural processes.
"About this title" may belong to another edition of this title.
Book Description Macmillan Coll Div, 1993. Condition: Good. 3rd. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP90426586
Book Description Macmillan USA 04/11/1992, 1992. Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780023845918
Book Description -. Hardcover. Condition: Very Good. Consumer Behavior (The Macmillan Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780023845918
Book Description Macmillan USA, 1992. Condition: Fair. This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. No dust jacket. Seller Inventory # 2429221
Book Description Macmillan USA, 1993. Hardcover. Condition: Bon. Ancien livre de bibliothèque. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1993. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # A-491-520
Book Description Macmillan Coll Div, 1993. Hardcover. Condition: Used: Good. Seller Inventory # SONG0023845910
Book Description Macmillan Coll Div, 1993. Hardcover. Condition: Used: Good. Seller Inventory # 15467059