Appropriate for the introductory course in agricultural marketing taught out of business departments or agricultural departments.
"synopsis" may belong to another edition of this title.
Richard Kohls, a pioneer in agricultural marketing, is Emeritus Professor of Agricultural Economics at Purdue University. Born in 1921 in Kentland, Indiana, he received his degrees in Agricultural Economics from the University of Missouri and Purdue. He wrote the first edition of this pathbreaking book in 1955, when interest in agricultural marketing was beginning to increase. After teaching agricultural marketing for several years and conducting research and extension programs in the area, he served as Dean of Agriculture at Purdue from 1968 to 1980. Professor Kohls was awarded the American Agricultural Economics Association Outstanding Teacher Award in 1966.
Joe Uhl has been a professor of food marketing at Purdue University since 1966. He was born in Lima, Ohio in 1939. He teaches agricultural and food marketing classes, including the class that uses this text. He also counsels students and does research in food marketing. He served on the staff of the National Commission of Food Marketing in 1966, and he has lectured widely in Eastern Europe. He began collaborating with R. L. Kohls on this book in 1980. Professor Uhl has won both student counseling and teaching awards, the most recent for Distinguished Undergraduate Teaching from the American Agricultural Economics Association in 1989.
Now in its ninth edition, Marketing of Agricultural Products by Kohls and Uhl, is still the best in its field. Geared towards readers with little or no experience, this text strikes a balanced treatment between the facts, principles, and values involved in food marketing. It blends economic, marketing, and institutional approaches to provide the foundation needed by today's readers.
SOME OF THE NEW FEATURES OF THIS EDITION ARE:"About this title" may belong to another edition of this title.
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Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_306745283
Book Description 23 x 16. 5th edition. 612 Seiten. OLeinen. Ordnungsgemäß aus einer Universitäts-Bibliothek ausgesondertes Exemplar (Stempel, Klebereste Rückenschild). Guter/sehr guter Zustand. Gewicht über 1 kg. Sprache: Englisch Gewicht in Gramm: 1200. Seller Inventory # 81060
Book Description 23 x 16. 5th edition. 612 Seiten. OLeinen. Ordnungsgemäß aus einer Universitäts-Bibliothek ausgesondertes Exemplar (Stempel, Klebereste Rückenschild). Guter Zustand. Gewicht über 1 kg. Sprache: Englisch Gewicht in Gramm: 1200. Seller Inventory # 82422
Book Description Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.35. Seller Inventory # G0023656409I4N01
Book Description Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.35. Seller Inventory # G0023656409I3N01
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:0023656409. Seller Inventory # 8959440
Book Description Hardcover. Condition: Good. Seller Inventory # SONG0023656409