In this updated edition of the classic text, Kaiser explores the unconscious thought processes we use to decide not just how clothes look, but what they mean. In a new section, the author addresses the increasingly multicultural emphasis of the study of clothing and appearance. She also examines fashion in terms of gender, ethnicity, sexuality and class, offering a more inclusive vision of the social psychology of clothing.
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Designed for courses in the social psychology of clothing or the sociology of fashion offered in departments of textiles, clothing and design and also in psychology or sociology. It stresses the linkages between social psychology, culture and history and it deals with consumer behaviour research and issues such as variations in consumers' perception of clothing.About the Author:
Susan B. Kaiser is Chair of the Division of Textiles and Clothing at the University of California, Davis.
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Book Description Macmillan Pub Co, 1990. Hardcover. Book Condition: New. Bookseller Inventory # P110023618825
Book Description Macmillan Pub Co, 1990. Hardcover. Book Condition: New. 2 Sub. Bookseller Inventory # DADAX0023618825