Noted for its clear and informative style, this acclaimed text provides an in-depth discussion of a limited, but crucial set of economic principles and concepts, then applies these tools of analysis to a wide variety of familiar situations. Heyne presents conceptually demanding material in a lively, often witty fashion that is both accessible and pertinent for beginning students. The goal of this text is to help students think by developing the key insights into economic theory and applying these insights to numerous real-world examples.
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"I feel very positive about this revision. I liked The Economic Way of Thinking before and now I like it better." — Howard Swaine, Northern Michigan University (Has used Heyne since the first edition.)
"It is a bit like Zen economics ... It is an excellent introduction to economics text that explains not only some of the technical aspects of economics (supply and demand, comparative advantage, marginal analysis, etc.) but also the social science dimensions of the discipline (and sometimes the philosophical and ethical aspects of the discipline). It uses language, as opposed to math or graphs, to convey the concepts. Heyne is very clever and the book is beautifully written. I think it stands in the first rank of introductory economics texts along with Samuelson and Alchain & Allen..." — Mark McNeil, Irvine Valley College, California
"The strengths of this text are its intellectual approach—it seems to be written as a whole and not just a few principles chapters thrown together..." — James Swofford, University of Southern Alabama
"The new authors have made a serious and successful attempt to maintain the comfortable narrative style of Heyne's previous editions. In my role as a teacher ... I am delighted with the direction of change as well as the reordering of chapters. From what I have seen of the Tenth Edition, there are discussions that are entirely appropriate for my audience and they are pitched at approximately the right level of reading skill and experiential background. — Joseph Fuhrig, Golden Gate University
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Book Description Macmillan Pub Co, 1991. Paperback. Book Condition: New. 6th. Bookseller Inventory # DADAX0023541814
Book Description Macmillan Pub Co, 1991. Paperback. Book Condition: New. book. Bookseller Inventory # 0023541814