Items related to Marketing
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
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- PublisherMacmillan Library Reference
- Publication date1982
- ISBN 10 0023345004
- ISBN 13 9780023345005
- BindingHardcover
- Number of pages656
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