Evans Marketing

ISBN 13: 9780023344107

Marketing

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9780023344107: Marketing

Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, which includes computer exercises, videos, video manual, detailed lecture notes, and a test bank.

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Published by Macmillan Library Reference (1987)
ISBN 10: 0023344105 ISBN 13: 9780023344107
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ISBN 10: 0023344105 ISBN 13: 9780023344107
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