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Evans, Joel R.; Berman, Barry Marketing ISBN 13: 9780023344015

Marketing - Hardcover

 
9780023344015: Marketing
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Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, which includes computer exercises, videos, video manual, detailed lecture notes, and a test bank.

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Synopsis:
A comprehensive text accompanied by an instructional package. The package includes a 4,000-item test bank and dozens of videos in corporate marketing. Up-to-date examples are integrated into the text to illustrate the application of concepts and to reinforce learning. These examples represent a balance of large and small firms, goods- and services-based companies, channel members, final consumer and industrial consumer companies, and profit and non-profit organizations.

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  • PublisherMacmillan USA
  • Publication date1989
  • ISBN 10 0023344016
  • ISBN 13 9780023344015
  • BindingHardcover
  • Edition number4
  • Number of pages784

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