Items related to Marketing

Evans Marketing ISBN 13: 9780023342509

Marketing - Hardcover

Evans

 
9780023342509: Marketing
Hardcover
ISBN 10: 0023342501 ISBN 13: 9780023342509
Publisher: Macmillan Library Reference, 1991
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Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.

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  • PublisherMacmillan Library Reference
  • Publication date1991
  • ISBN 10 0023342501
  • ISBN 13 9780023342509
  • BindingHardcover
  • Edition number5
  • Number of pages95

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Other Popular Editions of the Same Title

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Berman, Barry, Evans, Joel R.
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ISBN 10: 0023342501 ISBN 13: 9780023342509
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