Retail Fashion Promotion & Advertising

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9780023300295: Retail Fashion Promotion & Advertising

Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.

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Drake, Mary F.; Spoone, Janice Harrison; Greenwald, Herbert
Published by Prentice Hall (1991)
ISBN 10: 0023300299 ISBN 13: 9780023300295
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Book Description Prentice Hall, 1991. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: 1. Introduction. 2. Consumer Behavior. 3. Planning and Budgeting. 4. Dramatizing the Fashion Merchandise: Using Art Elements and Principles. 5. Visual Merchandising-Display. 6. Merchandise Presentation: Tools and Techniques. 7. Media Mix. 8. Advertising Principles: Print Media. 9. Mechanics of Building an Ad: Print Media. 10. Advertising Principles: Broadcast Media. 11. Mechanics of Building an Ad: Broadcast Media. 12. Publicity and Special Events. 13. The Fashion Show. 14. Personal Selling. 15. Synergism in Promotion and Advertising. Index. Bookseller Inventory # ABE_book_new_0023300299

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Drake, Mary F.; Spoone, Janice Harrison; Greenwald, Herbert
Published by Prentice Hall (1991)
ISBN 10: 0023300299 ISBN 13: 9780023300295
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Book Description Prentice Hall, 1991. Hardcover. Book Condition: New. book. Bookseller Inventory # 0023300299

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Drake, Mary F.; Spoone, Janice Harrison; Greenwald, Herbert
Published by Prentice Hall (1991)
ISBN 10: 0023300299 ISBN 13: 9780023300295
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Book Description Prentice Hall, 1991. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0023300299

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Drake, Mary F.; Spoone, Janice Harrison; Greenwald, Herbert
Published by Macmillan Coll Div (1991)
ISBN 10: 0023300299 ISBN 13: 9780023300295
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Book Description Macmillan Coll Div, 1991. Hardcover. Book Condition: Brand New. facsimile edition. 354 pages. 9.50x7.75x0.75 inches. In Stock. Bookseller Inventory # zk0023300299

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Drake, Mary F.; Spoone, Janice Harrison; Greenwald, Herbert
Published by Prentice-Hall
ISBN 10: 0023300299 ISBN 13: 9780023300295
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Book Description Prentice-Hall. Book Condition: New. pp. 354 This item is printed on Demand. Bookseller Inventory # 4224958

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Drake, Mary F.; Spoone, Janice Harrison; Greenwald, Herbert
Published by Prentice Hall (2016)
ISBN 10: 0023300299 ISBN 13: 9780023300295
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Book Description Prentice Hall, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780023300295_lsuk

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