Retail Fashion Promotion & Advertising

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9780023300295: Retail Fashion Promotion & Advertising

Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.

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Drake, Mary Frances; Spoone, Janice Harrison; Greenwald, Herbert
Published by Prentice Hall (1991)
ISBN 10: 0023300299 ISBN 13: 9780023300295
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Book Description Prentice Hall, 1991. Hardcover. Book Condition: New. book. Bookseller Inventory # 0023300299

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Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald
Published by Prentice Hall (1991)
ISBN 10: 0023300299 ISBN 13: 9780023300295
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Book Description Prentice Hall, 1991. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0023300299

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Drake, Mary Frances, Spoone, Janice Harr
Published by Pearson (1991)
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Book Description Pearson, 1991. Hardcover. Book Condition: New. Bookseller Inventory # P110023300299

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Drake, Mary F.
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ISBN 10: 0023300299 ISBN 13: 9780023300295
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Book Description Prentice Hall, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780023300295_lsuk

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Drake, Mary F.; Spoone, Janice Harrison; Greenwald, Herbert
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Book Description Book Condition: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Bookseller Inventory # POD_9780023300295

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Drake, Mary Frances/ Spoone, Janice Harrison/ Greenwald, Herbert
Published by Macmillan Coll Div (1991)
ISBN 10: 0023300299 ISBN 13: 9780023300295
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Book Description Macmillan Coll Div, 1991. Hardcover. Book Condition: Brand New. facsimile edition. 354 pages. 9.50x7.75x0.75 inches. In Stock. Bookseller Inventory # zk0023300299

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