Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.
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Book Description Prentice Hall, 1991. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0023300299
Book Description Pearson, 1991. Hardcover. Book Condition: New. Bookseller Inventory # P110023300299
Book Description Macmillan Coll Div, 1991. Hardcover. Book Condition: Brand New. facsimile edition. 354 pages. 9.50x7.75x0.75 inches. In Stock. Bookseller Inventory # zk0023300299
Book Description Book Condition: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Bookseller Inventory # POD_9780023300295
Book Description Prentice Hall, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780023300295_lsuk
Book Description Prentice Hall, 1991. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780023300295