Structured around a realistic marketing plan model, this text aims to lead students step-by-step through the creation of professional marketing plan. It explores strategy as it relates to marketing on three distinct levels: grand strategy; marketing strategy; and tactics.
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Book Description Macmillan USA. Hardcover. Book Condition: New. 0023231505 New. Bookseller Inventory # IN-1770-K1V9
Book Description Macmillan USA, 1988. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0023231505
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800232315061.0