The Practice of Marketing Management

3 avg rating
( 1 ratings by GoodReads )
 
9780023231506: The Practice of Marketing Management

Structured around a realistic marketing plan model, this text aims to lead students step-by-step through the creation of professional marketing plan. It explores strategy as it relates to marketing on three distinct levels: grand strategy; marketing strategy; and tactics.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Cohen, William A.
Published by Macmillan USA
ISBN 10: 0023231505 ISBN 13: 9780023231506
Used Quantity Available: 1
Seller
Wonder Book
(Frederick, MD, U.S.A.)
Rating
[?]

Book Description Macmillan USA. Book Condition: Good. . Owner's name on edge. Bookseller Inventory # V06A-01345

More Information About This Seller | Ask Bookseller a Question

Buy Used
3.07
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Cohen, William A.
Published by Macmillan USA
ISBN 10: 0023231505 ISBN 13: 9780023231506
Used Hardcover Quantity Available: 1
Seller
Silver Arch Books
(St Louis, MO, U.S.A.)
Rating
[?]

Book Description Macmillan USA. Hardcover. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G0023231505I3N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
3.50
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Cohen, William A.
Published by Macmillan USA (1988)
ISBN 10: 0023231505 ISBN 13: 9780023231506
Used Hardcover Quantity Available: 1
Seller
AwesomeBooks
(Wallingford, United Kingdom)
Rating
[?]

Book Description Macmillan USA, 1988. Hardcover. Book Condition: Very Good. The Practice of Marketing Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780023231506

More Information About This Seller | Ask Bookseller a Question

Buy Used
2.80
Convert Currency

Add to Basket

Shipping: 1.25
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Cohen, William A.
Published by Macmillan USA (1988)
ISBN 10: 0023231505 ISBN 13: 9780023231506
Used Hardcover Quantity Available: 1
Seller
Bookbarn International
(Bristol, SOM, United Kingdom)
Rating
[?]

Book Description Macmillan USA, 1988. Hardcover. Book Condition: Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. No Dustjacket. Spine faded. Bookseller Inventory # BBI1919193

More Information About This Seller | Ask Bookseller a Question

Buy Used
2.59
Convert Currency

Add to Basket

Shipping: 2
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Cohen, William A.
Published by Macmillan USA (1988)
ISBN 10: 0023231505 ISBN 13: 9780023231506
Used Hardcover Quantity Available: 1
Seller
Anybook Ltd.
(Lincoln, United Kingdom)
Rating
[?]

Book Description Macmillan USA, 1988. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Bookseller Inventory # 4586182

More Information About This Seller | Ask Bookseller a Question

Buy Used
0.81
Convert Currency

Add to Basket

Shipping: 4.70
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Cohen, William A.
Published by Macmillan USA (1988)
ISBN 10: 0023231505 ISBN 13: 9780023231506
Used Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Macmillan USA, 1988. Hardcover. Book Condition: Used: Very Good. Bookseller Inventory # SONG0023231505

More Information About This Seller | Ask Bookseller a Question

Buy Used
6.65
Convert Currency

Add to Basket

Shipping: 3.22
Within U.S.A.
Destination, Rates & Speeds

7.

Cohen, William A.
ISBN 10: 0023231505 ISBN 13: 9780023231506
Used Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800232315063.0

More Information About This Seller | Ask Bookseller a Question

Buy Used
9.26
Convert Currency

Add to Basket

Shipping: 3.22
Within U.S.A.
Destination, Rates & Speeds

8.

Cohen, William A.
Published by Macmillan (1988)
ISBN 10: 0023231505 ISBN 13: 9780023231506
Used Hardcover Quantity Available: 1
Seller
Lincbook
(Foster, RI, U.S.A.)
Rating
[?]

Book Description Macmillan, 1988. Hardcover. Book Condition: Very Good. Macmillan, 1988. Very good. , Hardcover, Text clean, bright. No dust jacket. 695 pages. Library stamps on edges. Out-of-print and antiquarian booksellers since 1933. We pack and ship with care. Book. Bookseller Inventory # LINCBOOK014019

More Information About This Seller | Ask Bookseller a Question

Buy Used
18.73
Convert Currency

Add to Basket

Shipping: 3.64
Within U.S.A.
Destination, Rates & Speeds

9.

Cohen, William A.
Published by Macmillan USA, 01.03.1988. (1988)
ISBN 10: 0023231505 ISBN 13: 9780023231506
Used Quantity Available: 1
Seller
Mosakowski & Stiasny GbR
(Florstadt, Germany)
Rating
[?]

Book Description Macmillan USA, 01.03.1988., 1988. Book Condition: Sehr gut. 864 Seiten ex library book - Sprache: Englisch Gewicht in Gramm: 1229 23,0 x 19,2 x 3,4 cm, Gebundene Ausgabe. Bookseller Inventory # 344634

More Information About This Seller | Ask Bookseller a Question

Buy Used
17.71
Convert Currency

Add to Basket

Shipping: 8.56
From Germany to U.S.A.
Destination, Rates & Speeds

10.

Cohen, William A.
Published by Macmillan, New York, NY (1988)
ISBN 10: 0023231505 ISBN 13: 9780023231506
Used Hardcover Quantity Available: 1
Seller
a2zbooks
(Burgin , KY, U.S.A.)
Rating
[?]

Book Description Macmillan, New York, NY, 1988. Hardcover. Book Condition: As New. Like New. Quantity Available: 1. ISBN: 0023231505. ISBN/EAN: 9780023231506. Inventory No: ABE453546770. Bookseller Inventory # ABE453546770

More Information About This Seller | Ask Bookseller a Question

Buy Used
27.46
Convert Currency

Add to Basket

Shipping: 3.51
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book