Structured around a realistic marketing plan model, this text aims to lead students step-by-step through the creation of professional marketing plan. It explores strategy as it relates to marketing on three distinct levels: grand strategy; marketing strategy; and tactics.
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Book Description Macmillan USA. Book Condition: Good. . Owner's name on edge. Bookseller Inventory # V06A-01345
Book Description Macmillan USA. Hardcover. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G0023231505I3N00
Book Description Macmillan USA, 1988. Hardcover. Book Condition: Very Good. The Practice of Marketing Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780023231506
Book Description Macmillan USA, 1988. Hardcover. Book Condition: Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. No Dustjacket. Spine faded. Bookseller Inventory # BBI1919193
Book Description Macmillan USA, 1988. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Bookseller Inventory # 4586182
Book Description Macmillan USA, 1988. Hardcover. Book Condition: Used: Very Good. Bookseller Inventory # SONG0023231505
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800232315063.0
Book Description Macmillan, 1988. Hardcover. Book Condition: Very Good. Macmillan, 1988. Very good. , Hardcover, Text clean, bright. No dust jacket. 695 pages. Library stamps on edges. Out-of-print and antiquarian booksellers since 1933. We pack and ship with care. Book. Bookseller Inventory # LINCBOOK014019
Book Description Macmillan USA, 01.03.1988., 1988. Book Condition: Sehr gut. 864 Seiten ex library book - Sprache: Englisch Gewicht in Gramm: 1229 23,0 x 19,2 x 3,4 cm, Gebundene Ausgabe. Bookseller Inventory # 344634
Book Description Macmillan, New York, NY, 1988. Hardcover. Book Condition: As New. Like New. Quantity Available: 1. ISBN: 0023231505. ISBN/EAN: 9780023231506. Inventory No: ABE453546770. Bookseller Inventory # ABE453546770