KEY BENEFIT- With this book, Acs and Gerlowski have bridged the gap between the traditional and organizational approaches to managerial economics. The approach throughout is designed to accurately reflect the changing business environment and integrate coverage with traditional business disciplines. KEY TOPICS- It is the first book to integrate the economics of organization into undergraduate managerial economics, opening with the economics of exchange and systematically deve loping the theory of economic organization.
Features and Benefits
the text has five highly original and easy to understand chapters on the economics of organization, answering the question of why firms exist. It allows the reader to examine economic efficiency from both outside of the firm and within the organization for the first time in one text.
Uses many real world examples from the popular business press to demonstrate key points, explaining each with economic tools.
designed to appeal to AACSB accredited institutions, using such real-world examples as the caterpillar strike to unfold the concept of bargaining.
Draws upon economic theory to create a treatment of managerial issues that is integrated with traditional business disciplines, including finance, human resource management and organizational behavior.
develops, for example, the incentives working under conditions of asset specificity, and examines how contracts may be structured to create an efficient agreement.
Examines organizational issues in a changing environment, including-
popular issues of downsizing, outsourcing, the make and buy decision, innovation, core competencies, subcontracting, corporate control and lifetime employment.
Focuses on the evolution of the firm, spanning from mass production using semi-skilled workers to high value added corporations using knowledge workers.
Conveys concepts in a clear, conversational manner, resulting in a book that is easy to read, yet maintains a high level of rigor and analytic content.
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall College Div, 1995. Hardcover. Book Condition: New. book. Bookseller Inventory # 0023002921
Book Description Prentice Hall College Div, 1995. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-000-12-6776006
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800230029221.0