Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming Our Lives (Previously Published as `Dogfight')

 
9780007518845: Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming Our Lives (Previously Published as `Dogfight')

Behind the bitter rivalry between Apple and Google―and how it's reshaping the way we think about technology

The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.
Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.
Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from―about the future of media and the Internet in Silicon Valley, New York, and Hollywood.

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About the Author:

Fred Vogelstein is a contributing editor at Wired magazine, where he writes about the tech and media industries. He has been a staff writer for Fortune, The Wall Street Journal, and U.S. News & World Report. His work has also appeared in The New York Times Magazine, The Los Angeles Times, and The Washington Post.

From Booklist:

The smartphone and tablet computer have revolutionized personal computing to such an extent that they have caused waves of disruptions across numerous industries, decimating sales of laptops and giving consumers more choices than ever to have TV, movies, and the Internet on their own terms. The PC platform wars of the 1990s between Apple and Microsoft Windows may mirror the current fight for dominance over the smartphone market between Apple’s iPhone and Google’s Android, but today the stakes are higher and the battle more personal, to the extent where the fight has become “one of the nastiest, longest, and most public business battles in a generation.” Vogelstein, a contributing editor for Wired magazine in San Francisco, dissects the boardroom meetings, technological hurdles, product unveilings, courtroom battles, backstabbing, temper tantrums, and even the effect that Steve Jobs’ illness and untimely death has had on the rapidly changing landscape of mobile computing as well as on Apple’s prospects going forward. He cuts through the technological jargon and relates a succinct and compelling story, leaving value judgments up to the reader. --David Siegfried

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Book Description HarperCollins Publishers, United Kingdom, 2014. Paperback. Book Condition: New. Language: English . Brand New Book. The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This book, previously published as `Dogfight: How Apple and Google Went to War and Started a Revolution , explores the real reasons beneath the world s biggest deathmatch. Whether you re an iPhone addict or Android champion, it s undisputed that Apple and Google are the two tech giants setting the agenda - revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It s a tale of backstabbing, personality clashes and brutal mind games. Fred Vogelstein here reveals all about this bitter feud - from the shocking truth behind the iPhone s launch to the realities of development hell and the demise of Google s `don t be evil mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data. Bookseller Inventory # AA89780007518845

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Book Description HarperCollins Publishers, United Kingdom, 2014. Paperback. Book Condition: New. Language: English . Brand New Book. The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This book, previously published as `Dogfight: How Apple and Google Went to War and Started a Revolution , explores the real reasons beneath the world s biggest deathmatch. Whether you re an iPhone addict or Android champion, it s undisputed that Apple and Google are the two tech giants setting the agenda - revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It s a tale of backstabbing, personality clashes and brutal mind games. Fred Vogelstein here reveals all about this bitter feud - from the shocking truth behind the iPhone s launch to the realities of development hell and the demise of Google s `don t be evil mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data. Bookseller Inventory # AA89780007518845

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