Briffa, Dr. John Escape the Diet Trap

ISBN 13: 9780007490646

Escape the Diet Trap

9780007490646: Escape the Diet Trap

At last, a weight-loss book for the enlightened! By debunking the traditional, the conventional and the downright unproven, Escape the Diet Trap steers would-be dieters away from short-term regimes towards long-term success.

The Problem
Rates of obesity continue to rise, despite a wealth of nutrition advice. While specific diets vary in approach, the advice is generally underpinned by the calorie principle: weight loss is simply a matter of eating less or exercising more. Yet both science and anecdote frequently reveal that this doesn’t work beyond the short term.

The Solution
Escape the Diet Trap reveals why taking a calorie-based approach to weight loss essentially dooms us to failure. The dieter is not at fault, the approach is. Presenting ways of eating that offer enjoyable, satisfying fat loss, without extensive exercise, calorie-control or hunger, Escape the Diet Trap shows how to escape the cycle of restrictive attempts at weight loss and establish a healthy, sustainable relationship to food.

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‘I am relishing this phenomenal, science-based demolition of the bankrupt diet and `healthy eating' advice that's been churned out by the nutrition establishment for the last fifty years. Why dieting is a total waste of time. Why fat is not the enemy. The `slimming' foods that actually encourage you to put on weight. Why you should base your eating on time-honoured unprocessed foods, not the low-cal junk that fills food industry coffers. A really important book.’ Joanna Blythman

‘Escape The Diet Trap is a masterly, forensic deconstruction of current nutritional gospel, a long overdue dish to relish.’ Joanna Blythman, The Grocer

About the Author:

Dr John Briffa is a practising doctor and award-winning health writer who has contributed to a wide variety of newspaper and magazines both in the UK and abroad. He was formerly the natural health columnist for the Daily Mail, and has been the Observer’s nutritionist since 2002. He is the author of several books on the subject of health, nutrition and natural health including Ultimate Health, Natural Health for Kids, The True You Diet and Waist Disposal and writes a well-trafficked blog at He works in private practice in London.

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