Marketing (Collins Business Secrets)

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9780007328116: Marketing (Collins Business Secrets)

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:* Position your product for a target market* Build a brilliant marketing plan* Create stunning branded marketing materials* Use memorable publicity to build market interest* Take advantage of new technology

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About the Author:

Peter Spalton CMC works as a freelance marketing consultant for multinationals, private companies, family business and public bodies. He mentors chief executives and sales directors throughout the UK. He has also held senior marketing positions in ICL, Ericsson and Nokia.

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Book Description HarperCollins Publishers, United Kingdom, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: * Position your product for a target market * Build a brilliant marketing plan * Create stunning branded marketing materials * Use memorable publicity to build market interest * Take advantage of new technology. Bookseller Inventory # AA89780007328116

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Book Description HarperCollins Publishers, United Kingdom, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:* Position your product for a target market* Build a brilliant marketing plan* Create stunning branded marketing materials* Use memorable publicity to build market interest* Take advantage of new technology. Bookseller Inventory # AA89780007328116

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Book Description HarperCollins Publishers. Paperback. Book Condition: new. BRAND NEW, Marketing, Peter Spalton, The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: * Position your product for a target market * Build a brilliant marketing plan * Create stunning branded marketing materials * Use memorable publicity to build market interest * Take advantage of new technology. Bookseller Inventory # B9780007328116

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