Chocolate Wars: From Cadbury to Kraft: 200 years of Sweet Success and Bitter Rivalry - Hardcover

Cadbury, Deborah

Hardcover

ISBN 10: 000732555X ISBN 13: 9780007325559

Publisher: HarperPress, 2010

Synopsis

The delicious true story of the world’s most famous chocolate firms by award-winning writer and a descendant of the Cadbury chocolate dynasty, Deborah Cadbury

In 'Chocolate Wars' bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building.

In the early nineteenth century Richard Tapper Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John's sons, Richard and George, had created a chocolate company to rival the great English firms of Fry and Rowntree, and their European competitors Lindt and Nestlé. The major English firms were all Quaker family enterprises, and their business aims were infused with religious idealism.

In America, Milton Hershey and Forrest Mars proved that they had the appetite for business on a huge scale, and successfully resisted the English companies' attempts to master the American market. As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. At the turn of the millennium Cadbury, the sole independent survivor of England's chocolate dynasties, became the world's largest confectionary company. But before long it too faced a threat to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker tradition against the cut-throat tactics of a corporate leviathan.

Featuring a colourful cast of savvy entrepreneurs, brilliant eccentrics and resourceful visionaries, ‘Chocolate Wars’ is the story of a uniquely alluring product and of the evolution, for better and worse, of modern business.

About this title

Product Description:

The delicious true story of the world's most famous chocolate firms by award-winning writer and a descendant of the Cadbury chocolate dynasty, Deborah Cadbury

Review:

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About this edition

• Publisher: HarperPress
• Publication date: 2010
• ISBN 10: 000732555X
• ISBN 13: 9780007325559
• Binding: Hardcover
• Edition number: 1
• Number of pages: 352