What’s the question every business should be asking itself? According to Jeff Jarvis, it’s WHAT WOULD GOOGLE DO? If you’re not thinking or acting like Google – the fastest-growing company in the history of the world – then you’re not going to survive, let alone prosper, in the Internet age.
An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do?
To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls “the new Google century,” including such insights as:
Become a Platform
Join the Post-Scarcity, Open-Source, Gift Economy
The Middleman Has Died
Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners
Do What You Do Best and Link to the Rest
Get Out of the Way
Make Mistakes Well
… and More
He applies these principles not just to emerging technologies and the Internet, but to other industries–telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing–showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.
"synopsis" may belong to another edition of this title.
"[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples.... [T]here are lessons to be learnt from Google and its single-minded determination to change how business is done."--Financial TimesFrom the Back Cover:
In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.
"About this title" may belong to another edition of this title.
Book Description HarperBusiness, 2009. Hardcover. Book Condition: New. book. Bookseller Inventory # 0007312105
Book Description HarperBusiness, 2009. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0007312105