Who Says Elephants Can't Dance?: How I Turned Around IBM - Softcover

Louis Gerstner

Softcover

ISBN 10: 0007302959 ISBN 13: 9780007302956

Publisher: HarperCollins, 2008

Synopsis

CEO Louis V. Gerstner Jr.’s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age – the great American business story of our time.

When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company, the inconsistent global policies, the stodgy white-shirt hierarchy and inter-departmental competitiveness and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step by step, Gerstner spins an engaging narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing the challenge of a lifetime.

About this title

Product Description:

"Who Says Elephants Can't Dance?" sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.

Review:

“[Gerstner] entertains as he educates.” (New York Times Book Review)

“A well-rendered self-portrait of a CEO who made spectacular change on the strength of personal leadership.” (Publishers Weekly)

“Effective, to the point...Louis V. Gerstner Jr deserves his place in the management hall of fame.” (Financial Times)

“The best business book I’ve ever read.” (Imus in the Morning)

“[Lou Gerstner] has the substance of a genuine and ... interesting story.” (Wall Street Journal)

About this edition

• Publisher: HarperCollins
• Publication date: 2008
• ISBN 10: 0007302959
• ISBN 13: 9780007302956
• Binding: Paperback
• Number of pages: 400