The true story of a bumbling and undistinguished television producer who inadvertently changed the landscape of cookery programmes forever to give rise to the world of the 'celebrity chef'. As the producer behind the phenomenally successful Keith Floyd and Rick Stein BBC cookery programmes, David Pritchard tells the tale of the ascent of the chef celebre. Twenty five years ago, no one could have foreseen the incredible popularity commanded by food programmes on television today. Now we have a whole army of chefs representing virtually every single personality trait from sexy to aggressive, to young and experimental. But back then, charismatic, erratic, always happy to have a slurp of wine or two and not afraid to say exactly what he thought on air, Floyd was a revelation. This was a chef that television had not seen the like of before. Freed from the constraints of studio filming, Floyd brought us the idea of cooking on location, but most importantly, he simply invited viewers to have fun and enjoy being in the kitchen. Shooting the Cook divulges the stories of what went on behind the scenes to the groundbreaking television that inspired the event of modern television chefs as we understand them today. David Pritchard shares the overwhelming excitement that went into making the early Floyd series - from sitting down to a silver service dinner aboard a tiny fishing trawler heading out of the Plymouth Sound, to attempting abortive hot-air balloon adventures over Alsace. Tangled up amid the tales of the bust-ups, the botched camera shots and the exquisite regional food are reminisces also about the David's life growing up in ration-starved, post-war Britain. Also containing snapshots of life behind the scenes of Sixties television making and spanning the era from when avocados were virtually unheard of to a time where the term 'foodie' has gaining an almost cult-like status, this is an outstanding memoir from the producer who single-handedly changed the face of food as we know it today.
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David Pritchard developed a passionate and undying love for food in the days of post-war rationing. This was when roast chicken was for the well-off, no one had heard of a pizza and Spam fritters with chips and beans were the centrepiece of every boy's dream. He started work in the film vault at Southern Television and joined the BBC as a film editor in Newcastle-on-Tyne, eventually making it as a television producer when he discovered Keith Floyd in a restaurant in Bristol. He has also produced and directed all of Rick Stein's television programmes and is currently shooting the next series with Rick in the Far East.Review:
`Floyd introduced an element of chaos, even danger to proceedings ... The book is packed with tales of larger-than-life antics and wacky experiences. There are brilliant descriptions of coming of age in the 60s and 70s, subsisting on things like tripe, onions and tinned pilchard salad and encountering such exotic fare as Lurpack butter and spaghetti bolognase for the first time.' Observer`The omnipresence of telly chefs was first foreshadowed and arguably made possible, by Keith Floyd. The author of this memoir, David Pritchard, was the television-maker who plucked him from his Bristol bistro and put him on telly. Floyd's unbuttoned style made him an instant hit.' Daily Mail`Heartening - as well as very funny - to read of the lick and stick pioneering days of late 70s and 80s food programme-making. David Pritchard is a dryly companionable narrator of those trailblazing years. His captivating memoir proves that - without his sense of culinary adventure, his artfulness of the apparent insatiability of his appetite - a generation of rich, starry television cooks might never have made it quite so far, or so fast.' Daily TelegraphChosen as a Telegraph `Book of the Year' by Kate Colquhoun
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Book Description Fourth Estate Ltd, 2009. Hardcover. Book Condition: New. book. Bookseller Inventory # 7278306