Click: What We Do Online and Why It Matters

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9780007277834: Click: What We Do Online and Why It Matters

In one short decade, the internet has become a critical part of our everyday lives. In this timely new book, internet data analysis expert Bill Tancer makes sense of why this is, and reveals what our internet usage says about us and our future … because asking people what they do is never as reliable as watching what they do.

• Did the online community really "create" the Arctic Monkeys?
• Can we really predict the next winner of Strictly Come Dancing?
• Who are the new winners and losers in the world of MySpace, YouTube, Facebook and online poker?

In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the web, navigate to sites and search for information; he describes in unmatched detail explanations about our lives, our interests, our thoughts, our fears and our dreams.

As online directories replace the yellow pages, search engines replace traditional research and news sites replace newsprint, we live in an age in which we've come to rely tremendously on the internet for many purposes. Through our usage, we leave behind an amazing trail of information about ourselves - our "clickstream" - and the direction in which we are headed that Click exposes and explains here for the first time.

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Review:

"Bill Tancer is the king of measuring online research. And online research is the main street of the new world. Which makes Bill Tancer king of the world, or something like that."
Stephen J. Dubner, co-author of Freakonomics

From the Back Cover:

British teenagers furiously search for "prom dresses" and "limousines" in advance of their end-of-year school balls.

A correct prediction, several weeks in advance of the final show, that Mark Ramprakash would be the winner of Strictly Come Dancing season 4.

Internet user behaviour around visits to the Arctic Monkeys' website from social networks and search engines drive the band to the top of the album chart.

What's going on here?

Click takes us deep inside the massive database of online intelligence to reveal the naked truth and unexpected insights about how we use the internet, navigate to websites, and search for information - and what that says about who we are.

In unmatched, utterly fascinating detail Bill Tancer describes observations about our lives, our interests, our thoughts, our fears and our dreams. He then shows how that behaviour can help businesses target consumer trends, especially since - counterintuitively - what many people do offline is very different from what they do online.

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