Click: What We Do Online and Why It Matters

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9780007277834: Click: What We Do Online and Why It Matters

"Click" takes us deep inside the massive database of online intelligence to reveal the naked truth and unexpected insights about how we use the internet, navigate to websites, and search for information--and what that says about who we are. In unmatched, utterly fascinating detail Bill Tancer describes observations about our lives, our interests, our thoughts, our fears and our dreams. He then shows how that behavior can help businesses target consumer trends, especially since--counterintuitively--what many people do offline is very different from what they do online.

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Bill Tancer
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