Practical and inspirational ways to help you kick-start your creativity, identify what you want and then make it happen. A playful and mind-expanding book by the training guru at ?What If!, the world's largest innovation consultancy, who will help you to unlock your creative juices and grow in new directions.
Stuck in a rut, bored, dissatisfied, uninspired? Feel like it's Groundhog Day? Got a problem you don't know how to solve? But what if you knew exactly what you wanted and could make it happen, right now? To get there, you need creativity – YOU NEED SOME KICK-ASS IDEAS.
We are all born creating machines, we've just forgotten how to use our natural inventiveness. In How to Have Kick-Ass Ideas, Chris Barez-Brown, who turns companies around the world into highly creative and successful teams, pours his most kick-ass techniques into a book that reunites you with the imaginative genius inside you. Chris's playful, stimulating approach will energise you, and show you how to catch the creative wave to change your world. It's about fun, freshness and new ways of thinking, filling your life with new experiences and then getting playful. Find out exactly what it is you want and then make it real!
Step-by-step, Chris guides you through the working principles of genuine creativity – Insight + Ideas + Impact = Inspiring Opportunities. The book completely demystifies the creative process and includes case studies and imaginative practical exercises to help kick-start your ideas:
- 'Related Worlds': looking at where your issue has been solved before in a different area. It may be as bizarre as Xtreme sports or dental hygiene!
- 'My clever friends' – imagine what somebody else might do in your situation
- 'Go Visual' – capturing your issue without using words. You can sculpt, collage, whittle, whatever!
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‘I’ve seen ?What If! in action and it works.’ Alan Yentob, BBC
‘Chris Brown has the rare ability to inspire people to want to learn – he stimulates a passion for creative thinking.’ James Meyer, Vice President Marketing, Kimberly-Clark Europe
'Chris’s book is a champagne-in-the-veins tonic for jaundiced people who desire to revive the technicolour from a monochrome life. I heartily recommend it.' Tim Smit, co-founder and CEO of the Eden ProjectAbout the Author:
Chris Brown is head of training at ?What If! the innovation company which is responsible for coaching blue chip companies, including Sainsburys and Nike. The company has offices in London, Manchester, New York and Sydney. He is a trained NLP practitioner and Reiki master and has a burning interest in personal development, having thrown in a lucrative career marketing Carling Black Label and deciding coaching was his future.
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Book Description Harper Element, 2012. Book Condition: Good. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP72282448
Book Description Harper Element, 2012. Book Condition: As New. N/A. Book in almost Brand New condition. Bookseller Inventory # GRP83344072
Book Description UK General Books. Paperback. Book Condition: Very Good. This copy shows very minor wear. Bookseller Inventory # G0007220944I4N00
Book Description UK General Books. Paperback. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G0007220944I3N00
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Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR001433997
Book Description Harper Element, 2006. Paperback. Book Condition: Used; Good. Bookseller Inventory # mon0001564133
Book Description HarperCollins Publishers 2006-01-03, 2006. Paperback. Book Condition: Very Good. All books are pre-owned and will have been read by someone else before you. They may well show signs of minor wear and tear. Please note, cover images are illustrative only, and the actual book cover and edition can vary. Bookseller Inventory # 9780007220946-21