Endorsed by Edexcel.
This full-colour textbook provides comprehensive coverage of the new Edexcel Applied Business AS Level. It includes a CD-ROM that provides virtual work experience and interactive games.
Unit 1: Investigating People at Work
Unit 2: Investigating Business
Unit 3: Investigating Marketing
Unit 4: Investigating Electronic Business
Unit 5: Investigating Customer Service
Unit 6: Investigating Promotion
Unit 7: Investigating Enterprise
"synopsis" may belong to another edition of this title.
Malcolm Surridge is Chief Examiner for GCE Business Studies and Principal Examiner for AS Applied Business with a leading awarding body. He has over twenty five years experience of teaching business subjects and is the author of numerous textbooks, including Applied Business for GCSE, published by Collins Educational.
"About this title" may belong to another edition of this title.
Book Description Harpercollins Education, 2005. Paperback. Book Condition: New. book. Bookseller Inventory # 0007197381