A guidebook to effective mental strategies in business, based on the experiences of information technology leaders, that is designed to be an inspirational read for any entrepreneur. Have you ever wondered what the great new-technology success stories have in common? Have you ever wondered what Bill Gates or Michael Dell do that you don't? In this book, Joseph O'Connor interviews and analyses six of the most influential women and men whose visions are shaping computers, software and the Internet, and therefore the whole way we communicate. He examines what these pioneers do in common and how we can use these insights for wins in our own lives. The book does not rely on any knowledge of the Internet or computers, nor does it rely on in-depth knowledge of NLP. The strategies are discussed in a way that is accessible to those who have no NLP background. It will show the mental strategies that enabled these people to succeed in one of the fastest-changing, volatile and lucrative industries, and which are applicable in every profession or walk of life.
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