The Eddie Stobart Story

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9780007115976: The Eddie Stobart Story

The world’s greatest haulier – a rags-to -riches tale of British entrepreneurialsim.

If you’ve never seen an Eddie Stobart truck, you’ve never driven down a British motorway.

This is the extraordinary story of a multi-million pound business that spawned a middle-class motorway game. Of dynastic struggles that ended in a merchandising shop opposite Carlisle cathedral.

A quintessentially British tale – written by the inimitable bestselling writer Hunter Davies, and with the full promotional support of Eddie Stobart himself.

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From the Back Cover:

Eddie Stobart lorries are known and loved nationwide. If you've never seen an Eddie Stobart truck, you've never driven down a British motorway. This is the extraordinary story of the man who created a multimillion-pound business that spawned a middle-class motorway game; of personal and commercial struggles that ended in a merchandising shop opposite Carlisle cathedral.

Twenty-five years ago, Edward Stobart had eight lorries and twelve staff. Today, he has one thousand lorries and over two thousand staff. Despite having no marketing or publicity department the company has an annual turnover of £150 million pounds, and a 25,000-strong fan club. Its also remains in private hands, owned by Edward and his younger brother William.

A quintessentially quirky tale, 'The Eddie Stobart Story' proves that it is still possible for someone with no academic qualifications to make millions in a traditional industry.

Best-selling author Hunter Davies tells the riveting tale of this Great British entrepreneur and fellow Cumbrian.

About the Author:

Hunter Davies is a broadcaster and is the author of over thirty books, many of them seminal best-sellers. He is ex-editor of the Sunday Times Magazine and now writes for The Independent, the Mail and the Standard. He is married to the novelist and biographer Margaret Forster.

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Hunter Davies
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