Michael Dell, founder of Dell Computer and one of the world's top businessmen, explains how to foster and maintain a competitive edge, drawing lessons from his own formidable success. At the age of twelve Michael Dell earned $2,000 selling stamps, and by the age of eighteen he was selling customized PCs from his room. He went on to found one of the most successful computer businesses in the world, redefining the industry. "Direct from Dell" teaches you how to get on to the front of the pack and stay there. The pioneer shares his ideas on: why, initially, it's better to have too little capital rather than too much; how studying customers, not competition, will give you a greater competitive edge; why your people pose a greater threat to your business than the competition; how to exploit the competition's weakness by exposing it's greatest strength; and, how integrating vertically can make the difference between survival and collapse. Revealing nothing less than a new model for business in the information age, "Direct from Dell" is both a success story and a manifesto for revolutionizing any industry.
"synopsis" may belong to another edition of this title.
The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalization of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.
Direct from Dell is organized into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. --Harry C. EdwardsAbout the Author:
Michael Dell's rise to the top of the computer industry began at the age of fifteen when he first dissected the AppleMac. By the age of eighteen he was selling customized PCs from his room. He went on to found the Dell Computer Corporation, revolutionizing the business through direct selling and increased customer service.
"About this title" may belong to another edition of this title.
Book Description Paperback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR002219343
Book Description HarperCollins. Paperback. Book Condition: Fair. Bookseller Inventory # G000653127XI5N00
Book Description HarperCollins. Paperback. Book Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2808713446
Book Description HarperCollins. PAPERBACK. Book Condition: Very Good. 000653127X Very Good Condition. Has some wear. Five star seller - Buy with confidence!. Bookseller Inventory # Z000653127XZ2
Book Description HarperCollins Business, 2000. Paperback. Book Condition: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Bookseller Inventory # mon0001507378
Book Description HarperCollins Business, 2000. Paperback. Book Condition: Used; Good. , . front cover creased, **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # 2394661
Book Description HarperCollins Business, 2000. Book Condition: Very Good. 2000. Paperback. Some shelf wear, remains very good. . . . . Bookseller Inventory # KTJ0012492
Book Description HarperCollins Business, 2000. Paperback. Book Condition: Good. 9780006531272 Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780006531272
Book Description HarperCollins Business. Book Condition: Very Good. 2000. Paperback. Some shelf wear, remains very good. . . . . Books ship from the US and Ireland. Bookseller Inventory # KTJ0012492
Book Description HarperCollins Business 03/04/2000, 2000. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9780006531272