Michael Dell, founder of Dell Computer and one of the world’s top businessmen, explains how to foster and maintain a competitive edge, drawing lessons from his own formidable success.
At the age of twelve Michael Dell earned $2000 selling stamps, and by the age of eighteen he was selling customized PCs from his dorm room. He went on to found one of the most successful computer businesses in the world, redefining the industry with his direct model process and pioneering customer support.
Direct From Dell teaches you how to get to the front of the pack and stay there. Michael Dell shares his perspectives on:
• Why, initially, it’s better to have too little capital rather than too much
• How studying customers, not competition will give you a greater competitive edge
• Exploiting the Internet – Dell sells an amazing $10 million-worth of systems per day over www.dell.com
• Why your people pose a greater threat to your business than the competition
• How to exploit the competition’s weakness by exposing its greatest strength
• How integrating vertically can make the difference between surivival and collapse
Revealing nothing less than a new model for business in the information age, Direct from Dell is both a success story and a manifesto for revolutionizing any industry.
"synopsis" may belong to another edition of this title.
The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalisation of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.
Direct from Dell is organised into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. -- Harry C. Edwards, Amazon.comReview:
‘The thing that sets Dell apart is its ability to do exactly what the competition tends to believe cannot be done.’
‘Dell’s story is the stuff high-tech legends are made of.’
"About this title" may belong to another edition of this title.
Book Description HarperCollins Business 03/04/2000, 2000. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780006531272
Book Description HarperCollins Business, 2000. Paperback. Book Condition: Good. Direct from Dell: Strategies that Revolutionized an Industry This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780006531272
Book Description HarperCollins Business 03/04/2000, 2000. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780006531272
Book Description HarperCollins. Paperback. Book Condition: Fair. Bookseller Inventory # G000653127XI5N00
Book Description HarperCollins. Paperback. Book Condition: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Bookseller Inventory # 2739580278
Book Description HarperCollins. PAPERBACK. Book Condition: Very Good. 000653127X Very Good Condition. Has some wear. Five star seller - Buy with confidence!. Bookseller Inventory # Z000653127XZ2
Book Description HarperCollins Business, 2000. Paperback. Book Condition: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Bookseller Inventory # mon0001507378
Book Description HarperCollins Business. Book Condition: Very Good. 2000. Paperback. Some shelf wear, remains very good. . . . . Books ship from the US and Ireland. Bookseller Inventory # KTJ0012492
Book Description HarperCollins Business, 2000. Paperback. Book Condition: Used; Good. , . front cover creased, **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # 2394661
Book Description HarperCollins Business, 2000. Book Condition: Very Good. 2000. Paperback. Some shelf wear, remains very good. . . . . Bookseller Inventory # KTJ0012492