The Character of a Corporation: How Your Company's Culture Can Make or Break Your Business

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9780006530527: The Character of a Corporation: How Your Company's Culture Can Make or Break Your Business

Introducing a new way of thinking about corporate culture. The authors have identified four distinct types of corporate culture, Networked, Mercenary, Fragmented and Communal, and provide advice on how to change the culture of their corporation. The ethical issues of manipulating the ways in which people relate to one another are also addressed.

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About the Author:

Gareth Jones is the BT Professor of Organizational Development at Henley Management College and visiting Professor of Organizational Behaviour at INSEAD. He is the author of books and articles dealing with organizational change, gender at work and organizational culture. He is, with Rob Goffee, a founding partner of Creative Management Associates and works with a number of organizations who see creativity as a source of competitive advantage.

Review:

A do-it-yourself kit to understanding corporate culture ... A must read! * Richard Greenhalgh *

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Robert Goffee; Gareth Jones
Published by HarperCollins Business (2000)
ISBN 10: 0006530524 ISBN 13: 9780006530527
New Paperback Quantity Available: 1
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(Rumford, ME, U.S.A.)
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Book Description HarperCollins Business, 2000. Paperback. Book Condition: New. book. Bookseller Inventory # M0006530524

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