In Search of European Excellence: The 10 key strategies of Europe's top companies

 
9780006388128: In Search of European Excellence: The 10 key strategies of Europe's top companies

A far-reaching analysis of the key strategies with which Europe’s most successful companies are leading the field.

In business, Europe appears to have lagged behind America and Asia. But Europe’s business leaders are now restructuring, expanding, and forming new alliances in a series of highly competitive moves. These sweeping changes are creating a new kind of company – and a new kind of manager – that can compete successfully at the fiercest global level, and win.

Heller is the first to penetrate and analyse the very heart of European management to reveal the key strategies driving these top companies forward.

Drawing on a wide variety of case histories (M&S, ABB, Nokia, Mercedes-Benz, Unilever, Heineken and Zeneca among them) he applies rigorous theory and many years’ experience to illustrate the vital lessons companies – and their managers – must learn if they are to stay ahead of the competition.

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From the Back Cover:

In business, Europe appears to have lagged behind America and Asia. Its companies have been slow to exploit the new technologies and philosophies of organization and achievement. But while debate rages on about a federal Europe, Europe's business leaders are creating it under our noses. Restructuring, expanding forming new alliances, they are redrawing the map in a series of highly competitive moves. These sweeping changes are creating a new kind of company – and a new kind of manager – that can compete successfully at the fiercest level, and win.

Robert Heller is the first to penetrate the very heart of European management to reveal and analyse the key strategies driving the top companies forward. These companies are fast on their feet, flexible, adventurous, responsive and constantly improving.

Drawing on a variety of case studies, 'In Search of European Excellence' is a far-reaching 'tour de force' which illustrates the vital lessons companies – and their managers – must learn if they are to stay ahead of the competition.

Among the companies featured:

Adidas • BP • British Steel • Club Med • Digital Europe • Ericsson • Hanson • Heineken • ICI • Lucas Varity • Marks & Spencer • Mercedes-Benz • Nissan UK • Nokia • Opel-Vauxhall • Philips • Robert Bosch • Royal-Dutch Shell • Siemens • Sun Life • Unilever • Volkswagen • Zeneca

"A required read for any manager"
EDWARD DE BONO

"Heller is a knowledgeable and authoritative guide to what the best managements are doing here and abroad"
DIRECTOR

About the Author:

Robert Heller is founder of the business magazine Management Today and a well-known and respected author of a number of management books, including the bestseller The Way to Win, written with Will Carling, and The Fate of IBM.

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ROBERT HELLER
Published by HARPERCOLLINS BUSINESS (1998)
ISBN 10: 0006388124 ISBN 13: 9780006388128
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