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How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet and Other On-Line Services - Softcover
Synopsis
Laurence Canter and Martha Siegel are the two Phoenix-based lawyers who recently caused a furore by advertizing their legal services on the Internet, a breach of "Netiquette" that drew some 30,000 "flames" - E-mailed insults - from irate Internet members. Numerous stories abut them, their ads, and the reaction to the ads have appeared in the US daily newspapers. Their actions brought up serious questions about the future of Internet and how it should be used, placing Canter and Siegel at the very centre of the storm over commercialization of the Internet. In this controversial book, Canter and Siegel explain in non-technical terms, what the Internet is and how it works. More importantly, they explain how to use the Internet as the ultimate marketing and sales tool for almost any product or service and how, by making it possible to reach 30 million people with the touch of a button, the Internet puts businesses on an equal footing with the largest corporations.
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- PublisherHarperCollins
- Publication date1995
- ISBN 10 0006386784
- ISBN 13 9780006386780
- BindingPaperback
- Number of pages240
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How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet and Other On-Line Services
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet and Other On-Line Services This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780006386780
Quantity: 1 available
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How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet and Other On-Line Services
Published by
HarperCollins Publishers, United Kingdom, London, 1995
ISBN 10: 0006386784
ISBN 13: 9780006386780
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Laurence Canter and Martha Siegel are the two Phoenix-based lawyers who recently caused a furore by advertizing their legal services on the Internet, a breach of "Netiquette" that drew some 30,000 "flames" - E-mailed insults - from irate Internet members. Numerous stories abut them, their ads, and the reaction to the ads have appeared in the US daily newspapers. Their actions brought up serious questions about the future of Internet and how it should be used, placing Canter and Siegel at the very centre of the storm over commercialization of the Internet. In this controversial book, Canter and Siegel explain in non-technical terms, what the Internet is and how it works. More importantly, they explain how to use the Internet as the ultimate marketing and sales tool for almost any product or service and how, by making it possible to reach 30 million people with the touch of a button, the Internet puts businesses on an equal footing with the largest corporations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006263088
Quantity: 2 available
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How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet and Other On-Line Services
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780006386780
Quantity: 1 available