This reprint, by the author of "Six Action Shoes" and "Serious Creativity", shows businesses how to move creatively beyond old competitive strategies.
"synopsis" may belong to another edition of this title.
THE INVENTOR OF LATERAL THINKING AND BESTSELLING AUTHOR OF 'SERIOUS CREATIVITY' SHOWS THE NEED TO MOVE BEYOND OLD COMPETITIVE STRATEGIES INTO THE NEW EMERGING GAME OF ‘SUR/PETITION’
Since its first publication, this book has become required reading for many in business. Competition, with its focus on what others are doing, is only the baseline for survival. ‘Sur/petition’ focuses on value creation (‘valuefacture’), going beyond traditional strategic competition to exploit the vast potential of ‘integrated values’ that surround the purchase and use of products and services. In the complex world of today, making the best mousetrap or motor car is no longer enough.
Drawing on his huge experience with companies around the world, Edward de Bono sets out to show that the rules of business have now changed. Businessmen and companies must now go 'beyond competition' – to ‘Sur/petition’ – if they are to stay ahead of the game.
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Book Description HARPERCOLLINS PUBLISHERS LTD. PAPERBACK. Book Condition: New. 0006384005 New. Looks like an interesting title! We provide domestic tracking upon request, provide personalized customer service and want you to have a great experience purchasing from us. 100% satisfaction guaranteed and thank you for your consideration. Bookseller Inventory # M-0006384005
Book Description HARPERCOLLINS PUBLISHERS LTD, 1995. Paperback. Book Condition: New. Bookseller Inventory # P110006384005