Odyssey: Pepsi to Apple

3.78 avg rating
( 459 ratings by Goodreads )
 
9780006383437: Odyssey: Pepsi to Apple
From Library Journal:

The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and being promoted to president at age 38, he abandoned a "second-wave" company to join Apple, a "third-wave" firm epitomizing flexibility, creativity, and innovation. Sculley tells of his mistakes, failings, and successes and ends chapters with lessons in management or marketing. Highly recommended for business students and anyone curious about a CEO's life.Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1987 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Sculley, John
Published by HarperCollins (1994)
ISBN 10: 0006383432 ISBN 13: 9780006383437
Used Paperback Quantity Available: 1
Seller:
Reuseabook
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description HarperCollins, 1994. Paperback. Book Condition: Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Bookseller Inventory # CHL2144699

More Information About This Seller | Ask Bookseller a Question

Buy Used
2.28
Convert Currency

Add to Basket

Shipping: 2
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Sculley, John; Byrne, John A.
Published by HarperCollins Publishers Ltd
ISBN 10: 0006383432 ISBN 13: 9780006383437
Used Paperback Quantity Available: 1
Seller:
ThriftBooks - Green Earth
(Portland, OR, U.S.A.)
Rating
[?]

Book Description HarperCollins Publishers Ltd. Paperback. Book Condition: Fair. Bookseller Inventory # G0006383432I5N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
4.50
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Sculley,John
ISBN 10: 0006383432 ISBN 13: 9780006383437
Used Softcover Quantity Available: 1
Seller:
The Booksmith
(Birmingham, United Kingdom)
Rating
[?]

Book Description Book Condition: Good. Creases to spine. Wear to cover edges. Tanning to page edges. Bookseller Inventory # T028908

More Information About This Seller | Ask Bookseller a Question

Buy Used
1.80
Convert Currency

Add to Basket

Shipping: 15.01
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Sculley, John; Byrne, John A.
Published by HarperCollins Publishers Ltd
ISBN 10: 0006383432 ISBN 13: 9780006383437
Used PAPERBACK Quantity Available: 1
Seller:
M and N Media
(Acworth, GA, U.S.A.)
Rating
[?]

Book Description HarperCollins Publishers Ltd. PAPERBACK. Book Condition: Fair. 0006383432 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Bookseller Inventory # POTM-0006383432

More Information About This Seller | Ask Bookseller a Question

Buy Used
17.84
Convert Currency

Add to Basket

Shipping: 3.03
Within U.S.A.
Destination, Rates & Speeds

5.

Sculley,John with John A.Byrne
Published by HarperCollins, UK (1994)
ISBN 10: 0006383432 ISBN 13: 9780006383437
Used Soft cover First Edition Quantity Available: 1
Seller:
Jo's Books
(Gerringong, NSW, Australia)
Rating
[?]

Book Description HarperCollins, UK, 1994. Soft cover. Book Condition: Very Good. 1st.paperback Edition. Bookseller Inventory # 035591

More Information About This Seller | Ask Bookseller a Question

Buy Used
3.50
Convert Currency

Add to Basket

Shipping: 19.01
From Australia to U.S.A.
Destination, Rates & Speeds

6.

John Sculley
Published by HarperCollins Publishers Ltd (1994)
ISBN 10: 0006383432 ISBN 13: 9780006383437
Used Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description HarperCollins Publishers Ltd, 1994. Paperback. Book Condition: Good. New Ed. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0006383432

More Information About This Seller | Ask Bookseller a Question

Buy Used
70.17
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds