What You'Ll Never Learn on the Internet - Hardcover

Mark, McCormack

9780002571715: What You'Ll Never Learn on the Internet

Hardcover

ISBN 10: 0002571714 ISBN 13: 9780002571715

Publisher: HarperCollins Business, 2000

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Learning to be a winnner with one of the world’s most successful entrepreneurs.

Hugely successful businessman and bestselling author Mark H. McCormack divulges a wealth of secrets, savvy and hard-headed advice to enable anyone to put themselves in a winning situation in their career and personal life.

McCormack founded his company, IMG, on a handshake and it is now the largest, most dominant sports marketing company in the world (Sports Illustrated named him ‘the most powerful man in sports’). IMG now employs over 2500 people in 80 offices in 31 countries and its multi-faceted businesses include the world’s largest licensing agency, a prominent literary agency and three international modelling agencies.

Drawing on his own unbeatable experience and extraordinary success, McCormack focuses on the key disciplines and lessons to be learned in order to be a winner yourself. In the 15 years since his internationally bestselling What They Don’t Teach You at Harvard Business School the business world has changed beyond all recognition. Today you can communicate with someone, get information, make a decision, build a brand, finance a start-up and create a personal fortune a great deal faster than ever before. What You’ll Never Learn on the Internet reflects this new business world and its almost blinding speed of change.

In the same inimitable style that made his previous book such an enormous success, McCormack shares the skills, techniques and wisdom gleaned from decades of experience and demonstrates his philosophy with candour and plenty of rich, real-life anecdotes. An invaluable asset for anyone reaching for success.

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Review:

Mark H McCormack is not an Internet guru. He is an agent, specialising in sports and representing the likes of Tim Henman, Arnold Palmer and Tiger Woods. Why, then has he written a book about the Internet? Well, 15 years ago he wrote a book called What They Don't Teach You at Harvard Business School. It was full of practical advice for business management that sidestepped traditional business thinking. This book does the same thing for the Internet, pointing out very clearly that while it might change the way you use and think about information, the Internet does not change everything. The most important skills you need to do business successfully relate to people, not computers, just as they always have. McCormack tackles his theme by writing a book that stresses the personal aspects of management, mentioning the Internet only when he wants to make a positive point about how it can help, or a negative one about how it can hinder. He writes in an accessible style, using his own down-to-earth theories and peppering the book with examples from his own experience. The biggest theme of all is that management of interpersonal relationships and control of your own behaviour are they keys to success in business. What You'll Never Learn on the Internet is not, in the traditional sense, an Internet business guide. But it is very useful reading for anyone employing or working with others who wants to be a business success--however much or little they intend to use the Internet to achieve their ambition. --Sandra Vogel

Review:

Praise for What They Don’t Teach You at Harvard Business School:

‘Mark McCormack is an entrepreneur extraordinaire’
Daily Telegraph

‘I cannot imagine an MBA course being taught where this book is not required reading’
Time

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