Riding the Revolution: How Business Can and Must Transform Themselves To Win the E-Wars

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9780002571142: Riding the Revolution: How Business Can and Must Transform Themselves To Win the E-Wars

The ultimate guide for managers to the new, IT-led business environment where technology and its suppliers are changing at a critical speed.

The millennium marks a watershed. After 2000, companies will not survive without taking part in a three-fold revolution – in management itself, information technology and global markets. The three feed off each other, but information and communications technology has emerged as the great enabler.

The revolution in management in recent years stemmed from irresistible forces: the fragmentation of markets, new technologies, more discerning cutstomers and intensified competition. Now the battle has switched to the supremacy of ideas. And technology – which has already played a major part in the changing face of organisations (now global, interactive, innovative and collaborative) – is now paramount. How well or badly companies are using new technology makes a crucial difference, both internally and externally. Change management and knowledge management have both become indispensable processes.

Managers cannot sit still. They must ride the revolution of change. Companies large and small have equal access to the new global networks and telecom products. But managers need to understand how to adapt the corporate structure and processes to take full advantage of the abundant new opportunities.

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Reading this review over the Internet you will already be aware of the tremendous impact it has had on our daily lives. For companies that have embraced the power of the Web--indeed for businesses which are part of the Internet revolution--this concept is commonplace. Yet according to authors Robert Heller and Paul Spenley, most organisations have failed to unleash the full power of computer technology. They face dim prospects.

Riding the Revolution is a CEO's handbook for keeping ahead of the game. The major sections focus on managing change, keeping on top of the mountain of information now available, keeping the company nimble, partnering with suppliers and even competitors, focusing on customers and integrating e-commerce with your firm's objectives. For those business managers who wish to surf the crest, Riding the Revolution offers practical steps for taking advantage of new technology. Up-to-the-minute corporations are maintaining the four "S's"--"speedy", to keep up with today's rate of breakneck change; "sociable", through talking to employees and customers; "single-minded", by remaining focused; and "shallow", by preventing corporate hierarchies swallowing up nimbleness. These are exiting times; enjoy the ride. --Bruce McWilliams

Review:

Praise for In Search of European Excellence:

‘I am a great admirer of Robert Heller. This book is badly overdue’
Sir John Harvey Jones

‘A required read for any manager’
Edward de Bono

‘Heller is a knowledgable and authoritative guide to what the best managements are doing here and abroad.’
Director

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