In Search of European Excellence: The 10 Key Strategies of Europe’s Top Companies - Hardcover

Heller, Robert

Hardcover

ISBN 10: 0002557851 ISBN 13: 9780002557856

Publisher: HarperCollins Business, 1997

Synopsis

A far-reaching analysis of the key strategies with which Europe’s most successful companies are leading the field.

In business, Europe appears to have lagged behind America and Asia. But Europe’s business leaders are now restructuring, expanding, and forming new alliances in a series of highly competitive moves. These sweeping changes are creating a new kind of company – and a new kind of manager – that can compete successfully at the fiercest global level, and win.

Heller is the first to penetrate and analyse the very heart of European management to reveal the key strategies driving these top companies forward.

Drawing on a wide variety of case histories (M&S, ABB, Nokia, Mercedes-Benz, Unilever, Heineken and Zeneca among them) he applies rigorous theory and many years’ experience to illustrate the vital lessons companies – and their managers – must learn if they are to stay ahead of the competition.

About this title

From the Back Cover:

IN SEARCH OF EUROPEAN EXCELLENCE

Among the companies featured:
· ABB
· >Adidas
· BP
· British Steel
· Club Med
· Digital Europe
· Ericsson
· Hanson
· Heineken
· Hoffman La Roche
· Honeywell UK
· ICI
· ICL
· Lucas Varity
· Marks & Spencer
· Mercedes-Benz
· Nissan UK
· Nokia
· Opel-Vauxhall
· Philips
· Pilkington
· Robert Bosch
· Royal-Dutch Shell
· Siemens
· Sun Life
· Unilever
· Volkswagen
· Zeneca

In business, Europe appears to have lagged behind America and Asia. Its companies have been slow to exploit the new technologies and philosophies of organization and achievement. But while debate rages on about a federal Europe, Europe's business leaders are now creating it under our noses. Restructuring, expanding, forming new alliances, they are redrawing the map in a series of highly competitive moves. These sweeping changes are creating a new kind of company – and a new kind of manager – that can compete successfully at the fiercest level, and win.

Robert Heller is the first to penetrate the very heart of European management to reveal and analyse the key strategies driving the top companies forward. Be they Finnish, British, German, French, Dutch, Swiss or cross-national, owned within or outside Europe, these companies are fast on their feet, flexible, adventurous, responsive and constantly improving. Leadership is being devolved, the management of radical change is taking centre stage, cultures are being reshaped and corporations subdivided. Organizations are becoming more fluid in the pursuit of maximum motivation, effective team-working and constant renewal.

Drawing on a wide variety of case histories, M & S, ABB, Nokia, Mercedes-Benz, Unilever, Heineken and Zeneca among them, Heller applies rigorous theory to illustrate the vital lessons companies – and their managers – must learn if they are to stay ahead of the competition.

'In Search of Excellence' is a far-reaching and illuminating 'tour de force' which is required reading for all managers, directors and CEOs all over the world.

Synopsis:

Europe is being transformed by the most sweeping economic changes since the triumphs of post-war recovery. Europe's business leaders are restructuring, expanding and forming alliances that are redrawing the maps in a series of highly competitive moves. Yet the public perception is that European business lags far behind America and Asia. The reality is that the brainpower leading Europe's top companies is creating a new kind of company: flexible, adventurous, responsive and constantly improving. This work penetrates and analyses the heart of European management and identifies the key strategies behind the success of the leading forces in European business including Marks & Spencer, ICL, Nokia, Unilever and Heineken.

About this edition

• Publisher: HarperCollins Business
• Publication date: 1997
• ISBN 10: 0002557851
• ISBN 13: 9780002557856
• Binding: Hardcover
• Number of pages: 320