Items related to Focus: The Future of Your Company Depends On It
World-renowned marketing guru Al Ries, author of The 22 Immutable Laws of Marketing, shows with hard examples from some of the world’s top companies (Kodak, BMW, Coca-Cola, Microsoft) how success comes from focusing on what a company does best and shedding extraneous new products. A vital book for all managers.
IBM
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From the Back Cover:
Synopsis:
FOCUSED OR UNFOCUSED?
GENERAL MOTORS, PORSCHE, BMW, IBM, KODAK, HEINZ, TANDY, PEPSICO, COCA COLA, LEVI STRAUSS, TOYS 'R' US, BLOCKBUSTER, CANON, MICROSOFT, AMERICAN EXPRESS AND MANY MORE...
IBM had 465 billion in revenues and was still losing money. PepsiCo has almost twice the sales and assets of Coca-Cola, but its stock is worth less than half. What is their problem, shared by hundreds of other business world-wide?
'Focus' has the answer. With practical, no-nonsense advise, Al Ries guides managers back on track and explains why companies that focus on core products and get rid of extraneous, resource-wasting areas are the most successful.
With hard examples from a wide variety of industries, Ries analyses corporations that are focused, and many that are not. He predicts the kind of corporate thinking that is destined to fail, and looks at companies such as Volvo, Blockbuster, Federal Express, Toys 'R' US, American Express and many more.
In today's cut-throat markets, the 'refocusing' issue can make or break a company. This book is vital to chief executives, entrepreneurs, marketing managers and managers of all divisions.
Arguing that customers buy or don't buy because of perceptions of quality, not actual quality, this book suggests that the most important and powerful law of marketing is "owning a word in the customer's mind". The examples given include Volvo's command of the word "tank" and BMW's command of the word "driving". The book identifies the need for companies to concentrate on what they know best and, in many cases, to return to the basics to achieve the levels of success desired.
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- PublisherHarperCollins
- Publication date1996
- ISBN 10 0002556677
- ISBN 13 9780002556675
- BindingHardcover
- Edition number1
- Number of pages256
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Focus: The Future of Your Company Depends On It
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ISBN 13: 9780002556675
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Book Description Paperback. Condition: Very Good. World-renowned marketing guru Al Ries, author of The 22 Immutable Laws of Marketing, shows with hard examples from some of the world's top companies (Kodak, BMW, Coca-Cola, Microsoft) how success comes from focusing on what a company does best and shedding extraneous new products. A vital book for all managers. IBM. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004092975
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Book Description Hardcover. Condition: Very Good. Focus: The Future of Your Company Depends On It This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780002556675
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Book Description Condition: Good. Most items will be dispatched the same or the next working day. Ex library copy with usual stamps & stickers. Seller Inventory # wbb0020580331
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780002556675
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Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 41139092-75
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Focus: The Future of Your Company Depends On It
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Book Description Hardcover. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # 1525892
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Focus The Future of Your Company Depends On It
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ISBN 13: 9780002556675
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Book Description Hard Cover. Condition: Fine. Dust Jacket Condition: Fine. First Edition. 304pp, the edges borwning a little with age. Complete dustjacket. A very clean copy. The need for companies to focus on what they do best and find what works and what doesn't. with analyses of the major brands including IBM, Kodak, Heinz, Pepsi, Miscrosoft etc. Seller Inventory # 7728
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Focus
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ISBN 13: 9780002556675
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Book Description Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. 304pp, some of the companies al ries examines general motors, porsche, bmw,ibm, kodak, tandy, pepsy and many ohter, are they focussed or not? by expanding do they become unfossed? a lovely clean copy, as new really. Seller Inventory # 7409
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