An important and timely book which applies game theory to business strategy for the first time, Present and future competitive success depends on understanding this revolutionary new approach to customers, competition and the market.
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Seize on Co-opetition ( The Economist)
Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time. (Rudi Bogni Times Higher Education Supplement)
A terrific book! ( Tom Peters)
The game of business changes constantly. So should your business strategy.
This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. 'Co-opetition' offers a new mindset for business, a strategic way of thinking that combines competition and cooperation.
Though often compared to games like chess or poker, business is different. You cannot change the rules when you play chess or poker, but in business people are free to change the rules, the players, the boundaries – even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in 'Co-opetition'.
Barry Nalebuff and Adam Brandenburger, professors at Yale School of Management and Harvard Business School, are pioneers in the practice of applying the science of game theory to the art of management. They have devised a practice-orientated model called the PARTS of strategy – Players, Added values, Rules, Tactics and Scope – to help you to break out of the traditional win-lose or lose-lose situations and explore win-win opportunities. Dozens of companies, including Intel, Nintendo, American Express and Nutrasweet, have been using the strategies of co-opetition not only to win but to make it possible for their industry as a whole to grow.
'Co-opetition' will revolutionize the way you play the game of business.
"'Co-opetition' is a terrific book! Nalebuff and Brandenburger provide every businessperson a brand-new, eminently usable lens – in particular the idea of complementarity – through which to view the marketplace"
TOM PETERS, author of 'In Search of Excellence'
"Fast-paced, interesting, and full of cases. We all recognize that we're in a game of business of sorts, but we don't always see the whole game. I found myself mapping our own behaviour at PepsiCo along ('Co-opetition's') dimensions just to explore how we've changed the game – and more importantly, how we can do so in the future"
INDRA K. NOOYI, Senior Vice President, 'Strategic Planning, PepsiCo'
"A business book that's also a compelling page-turner! Nalebuff and Brandenburger take business strategy to the next level by turning new, complex, sophisticated ideas into significant and easy-to-use business tools"
KENNETH D. BRODY, formerly President and Chairman, 'Export-Import Bank of the United States', and Partner, 'Goldman, Sachs & Co'.
"Business executives often hope to 'smash the competition'. But this can cause them to miss the opportunities that arise from cooperation. 'Co-opetition' shows you how to benefit from both aspects of business: how to make a bigger pie, as well as get a bigger share of the pie. These practical insights from game theory are helping companies find more profitable business strategies"
BILL TRENT, Principal, 'McKinsey & Co'.
"In a business environment of constant technological revolutions, 'Co-opetition' provides a powerful systematic framework to see new market opportunities from different perspectives. Every manager and engineer should have a copy of this brilliant book"
MARK MYERS, Senior Vice President, 'Corporate Research and Technology, Xerox'
"The idea of complementors is one of the least appreciated concepts of business – yet it is immensely valuable. This book does a real service by introducing it into our thought processes"
ANDREW S. GROVE, President and CEO,'Intel'
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Book Description Currency, 1996. Hardcover. Book Condition: New. book. Bookseller Inventory # 2556545