The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

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9780002556484: The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

How is it that some companies are rewriting the rules of competition in their markets, setting wholly new standards of quality, innovation and customer service? What sets these companies apart? The answers can be found in this book from the same consulting firm that brought you business reengineering. This work presents a deceptively simple thesis: that successful companies - the market leaders - excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single "value discipline" - best total cost, best product, or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this new approach to business.

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From the Back Cover:

Why is it that Casio can sell a calculator more cheaply the Kellogg's can sell a box of cornflakes? Why can FedEx ‘absolutely, positively’ deliver your package overnight but airlines have trouble keeping track of your bags? How is it that some companies are reinventing competition in their markets – setting new standards of quality, innovation and customer service – while others are seemingly oblivious to the changing world around them?

'The Discipline of Market Leaders' presents a deceptively simple thesis: that successful companies excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single ‘value discipline’ – best total cost, best product, or best total solution – and literally build their organisation around it.

Through detailed case studies of some of the world's best-knowncompanies, the authors examine the implications of each discipline from an operating standpoint, offering step-by-step guidance on choosing and implementing the right one, which will enable companies to stake their claim to market leadership.

A chapter featuring European companies, including Marks&Spencer, Whitbread and British Airways, has been specially written for this paperback edition.

‘Move over Michael Porter! You'll find it hard to put down this book, and even harder not to change your company after reading it’.
PHILIP KOTLER

‘Another cracker from CSC Index… Highly recommended’.
MANAGEMENT CONSULTANCY

About the Author:

Fred Wiersema is a leading business strategist and consultant to high-performance companies. He is senior vice-president of CSC Index, the international management consulting firm known for its pioneering approaches to business strategy, reengineering and large-scale change. He has been featured in ‘Fortune’, ‘Business Week’ and various leading European business publications.

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Treacy, Michael; Wiersema, Fred
Published by Perseus Books (1995)
ISBN 10: 0002556480 ISBN 13: 9780002556484
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Treacy, Michael; Wiersema, Fred
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Treacy, Michael; Wiersema, Fred
Published by HARPERCOLLINS PUBLISHERS LTD (1995)
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