Items related to Odyssey: Pepsi to Apple

Odyssey: Pepsi to Apple - Hardcover

 
9780002179942: Odyssey: Pepsi to Apple
View all copies of this ISBN edition:
 
 
John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.

"synopsis" may belong to another edition of this title.

From the Back Cover:

THE MOST DRAMATIC MARKETING ADVENTURE IN BUSINESS HISTORY

In 'Odyssey', John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola Co. to leader of the most innovative company of all – Apple Computer.

As Pepsi's youngest-ever vice president John Sculley launched – and won – the Cola Wars. Then, at what looked like the pinnacle of his career, he astounded the business world by rising to a challenge from Steven Jobs, a brilliant college dropout and founder of the high-risk Apple Computer Company: 'Do you want to spend the rest of your life selling sugared water, or do you want to change the world?'

'Odyssey' is John Sculley's vividly told account of the series of successes and disasters that marked Apple's transformation from entrepreneurial upstart to one of America's best-run Fortune 500 corporations.

As a leader in both the traditional corporate world and the revolutionary world of Apple, John Sculley embodied a bridge to the future. 'Odyssey' is his clear-sighted vision of the twenty-first century, and required reading for all who wish to prosper in it.

About the Author:

As Pepsi’s youngest-ever vice president John Sculley launched – and won – the Cola Wars. Then, at what looked like the pinnacle of his career, he astounded the business world by rising to a challenge from Steven Jobs, a brilliant college dropout and founder of the high-risk Apple Computer Company: ‘Do you want to spend the rest of your life selling sugared water, or do you want to change the world?’

"About this title" may belong to another edition of this title.

Shipping: £ 34.86
From U.S.A. to United Kingdom

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9780060157807: Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

Featured Edition

ISBN 10:  ISBN 13:  9780060157807
Publisher: Harpercollins, 1987
Hardcover

  • 9780006383437: Odyssey

    Harper..., 1994
    Softcover

  • 9780006372844: Odyssey: Pepsi to Apple

    Fontan..., 1989
    Softcover

  • 9780773752054: Odyssey (Pepsi to Apple a Journey of Adventure,Ideas and the Future)

    Stodda..., 1656
    Softcover

  • 9780788169496: Odyssey: Pepsi to Apple...a Journey of Adventure, Ideas & the Future

    Diane ..., 2000
    Softcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Sculley, John; Byrne, John A.
Published by HarperCollins Publishers Ltd (1988)
ISBN 10: 0002179946 ISBN 13: 9780002179942
New Hardcover Quantity: 1
Seller:
BennettBooksLtd
(LOS ANGELES, CA, U.S.A.)

Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 2.15. Seller Inventory # Q-0002179946

More information about this seller | Contact seller

Buy New
£ 78.95
Convert currency

Add to Basket

Shipping: £ 34.86
From U.S.A. to United Kingdom
Destination, rates & speeds