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The 8 Steps to Strategic Success

Berg, Gerban van den; Pietersma, Paul

ISBN 10: 0749469196 / ISBN 13: 9780749469191
Published by Kogan Page Ltd
New Condition: New Soft cover
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All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future. Unfortunately, it often doesn't generate the required results. This book presents a 8-step process for creating a strategy that really delivers. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 230 x 154 x 16. Weight in Grams: 444. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780749469191

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Bibliographic Details

Title: The 8 Steps to Strategic Success

Publisher: Kogan Page Ltd

Binding: Soft cover

Book Condition:New

About this title

Synopsis:

All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future. Unfortunately, it often doesn't generate the required results. This book presents a new 8-step process for creating a strategy that really delivers. For each step, the book describes the key parts of the process, shows how to avoid the potential pitfalls, and points to the most useful strategic models and frameworks. Readers can see the process in action by following the intriguing case study that unfolds throughout the book. One of the critical determinants of strategic success is to see strategy not just as planning but as a process that involves dialogues with multiple stakeholders, both within and outside the company. This concept is integrated into every phase of the 8-step approach and is at the heart of its effectiveness in creating strategy that delivers in practice.

About the Author:

Paul Pietersma MSc BA is a strategy consultant and managing director of Business Strategies at Berenschot. With more than 15 years of experience in the consultancy business, he has advised many CEOs and boards of directors on strategic issues. Paul has won the Dutch Professionals Award for Management Consultancy.

Gerben van den Berg is senior strategy consultant at Berenschot. Based in the Netherlands, he has advised clients in a range of industries across Europe and the Caribbean. Focusing on consulting for professional service firms, his core area of work is in strategy development, competitive positioning and (complex) organizational transformation.

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