ISBN: 0132299208
Marketing : Real People, Real Choices
Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W.
ISBN 10: 0132299208 / 0-13-229920-8ISBN 13: 9780132299206
Publication Date: 2006
Your Satisfaction is Guaranteed:
Part 1:nbsp; MAKING MARKETING VALUE DECISIONS Chapter 1:nbsp; Welcome to the World of Marketing:nbsp; Creating and Delivering Value Chapter 2:nbsp; Strategic Market Planning:nbsp; Painting the Big Picture Chapter 3: Thriving in the Marketing Environment:nbsp; The World is Flat nbsp; nbsp; Part 2:nbsp; UNDERSTANDING CONSUMERSrsquo; VALUE NEEDS Chapter 4:nbsp; Marketing Research: Gathering, Analyzing and Using Information Chapter 5:nbsp; Consumer Behavior:nbsp; How and Why People Buy Chapter 6:nbsp; Business-to-Business Markets:nbsp; How and Why Organizations Buy Chapter 7:nbsp; Sharpening the Focus:nbsp; Target Marketing Strategies and Customer Relationship Management nbsp; nbsp; Part 3:nbsp; CREATING THE VALUE PROPOSITION Chapter 8:nbsp; Creating the Product Chapter 9:nbsp; Managing the Product Chapter 10: Services and Other Intangibles:nbsp; Marketing the Product That Isnrsquo;t There Chapter 11:nbsp; Pricing the Product nbsp; Part 4:nbsp; COMMUNICATING THE VALUE PROPOSITION Chapter 12:nbsp; Catching the Buzz: Promotional Strategy and Integrated Marketing Communication Chapter 13:nbsp; Advertising, Sales Promotion, and Public Relations Chapter 14:nbsp; Personal Selling, Sales Management and Direct Marketing nbsp; nbsp; Part 5:nbsp; DELIVERING THE VALUE PROPOSITION Chapter 15:nbsp; Delivering Value Through Supply Chain Management: Channels of Distribution and Logisticsnbsp; Chapter 16:nbsp; Retailing:nbsp; Bricks and Clicks nbsp; Appendix A:nbsp; Qode In Action: Implementing a Marketing Plannbsp; Appendix B:nbsp; Sample Marketing Plan: The S&S Smoothie Company Appendix C:nbsp; Marketing Math Notes; Glossary; Credits; Index
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Marketing: Real People, Real Choices (5th Edition) (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Book Description: Prentice Hall. Book Condition: New. 0132299208 Up for sale is a brand new paperback U.K. International Edition textbook. Will ship to US and Canada and all around the world. Item will be delivered within 2-3 business days using UPS Express. The book might have different ISBN and cover design. However, the content will still be identical. Bookseller Inventory # 9780131579101 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Marketing: Real People, Real Choices (5th International Edition) (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Marketing: Real People, Real Choices (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Book Description: Book Condition: New. Brand New 5 International Edition, Softcover. Same content as US edition, but different ISBN. If US edition printed in color, our book printed in color too! (our book is PREMIUM-GRADE International Edition for UK and Australia) Fast turnaround by DHL/UPS. It should arrive within 3-4 business days **LOW SHIPPING**. Bookseller Inventory # 2688-B-N [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Marketing: Real People, Real Choices (5th Edition) (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Book Description: Soft cover. Book Condition: New. Ship out 1-2 business day,Brand new, international edition, printed in color, softcover, , Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada, Europe country, Australia. Bookseller Inventory # ABE-1052044329 [Bookseller & Payment Information] [More Books from this Seller] |
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Marketing: Real People, Real Choices (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Marketing: Real People, Real Choices (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Marketing: Real People, Real Choices (5th Edition) (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Marketing: Real People, Real Choices (5th Edition) (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Book Description: Book Condition: New. INTERNATIONAL EDITION BRAND NEW (Soft Cover) Occasionally, international textbooks may come with slightly different exercises at the end of chapters. *** SAME SHIPPING COST TO US, CANADA, UK, AUSTRALIA, NEW ZEALAND, JAPAN AND EUROPE *** USE UPS/DHL/TNT WORLDWIDE EXPREES 2-4 BUSSINESS DAYS WITH FREE TRACKING!! USUALLY SHIP OUT THE BOOK IN 24-36 HRS ***. NO P.O. Box, APO, FPO address. Book is printed in English, colored print on high quality paper as US edition. We may ship the book s from Asian regions for inventory purpose. The international edition has different ISBN and Cover design. Words //international edition// are printed on the cover. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # SUS00331 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Marketing: Real People, Real Choices (5th Edition) (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Marketing (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Marketing (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Marketing: Real People, Real Choices (5th Edition) (ISBN: 9780132299206) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Marketing: Real People, Real Choices (5th Edition) (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Book Description: Prentice Hall. PAPERBACK. Book Condition: New. 0132299208 Absolutely Brand New. No marks and in pristine condition. Immediate shipping for all orders and FREE STANDARD DELIVERY on Domestic US Orders! International, APO, FPO and PO Box addresses accepted. All of our titles are exactly the same title as shown and are 100% Guaranteed! Used items may not include extras such as infotrac, CD or other web access codes. We recommend expedited shipping for fastest delivery. Standard shipping may take up to 14 business days. ABEP45. Bookseller Inventory # SKU1729930 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Marketing: Real People, Real Choices (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Book Description: Prentice Hall, 2006. Kartoniert Broschiert. Book Condition: Neu. Dies ist ein Besorgungstitel, er ist ca. 1-2 Wochen nach der Bestellung versandfertig. / This is an "obtain title", ready for dispatch in about 1-2 weeks after receipt of order Versandsichere Verpackung! Inkl. MwSt-Nachweis.; Titel:Marketing: Real People, Real Choices Real People, Real Choices; Autoren: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart; Verlag: Prentice Hall. Bookseller Inventory # 6598149-19452978 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Marketing: Real People, Real Choices (5th Edition) (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Marketing: Real People, Real Choices (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Marketing (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Marketing: Real People, Real Choices (5th Edition) (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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