ISBN: 0131865919
Marketing : An Introduction
Armstrong, Gary; Kotler, Philip
ISBN 10: 0131865919 / 0-13-186591-9ISBN 13: 9780131865914
Publication Date: 2006
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PART I:nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Defining Marketing and the Marketing Process Chapter 1.nbsp;nbsp;nbsp;nbsp;Marketing: Managing Profitable Customer Relationships Chapter 2.nbsp;nbsp;nbsp; Company and Marketing Strategy: Partnering to Build Customer Relationships nbsp; PART II:nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Understanding the Marketplace of Consumers Chapter 3.nbsp;nbsp;nbsp;nbsp;The Marketing Environment Chapter 4.nbsp;nbsp;nbsp; Managing Marketing Information Chapter 5.nbsp;nbsp;nbsp; Consumer and Business Buyer Behavior nbsp; PART III:nbsp;nbsp;nbsp;nbsp;Designing a Customer-Driven Marketing Strategy and Marketing Mix Chapter 6.nbsp;nbsp;nbsp; Segmentation, Targeting, and Positioning: Building the Right Relationships with the Rightnbsp;Customers Chapter 7.nbsp;nbsp;nbsp; Product, Services, and Branding Strategy Chapter 8.nbsp;nbsp;nbsp; New-Product Development and Product Life-Cycle Strategies Chapter 9.nbsp;nbsp;nbsp; Pricing: Understanding and Capturing Customer Value Chapter 10.nbsp;nbsp;Marketing Channels and Supply Chain Management Chapter 11.nbsp;nbsp;Retailing and Wholesaling Chapter 12.nbsp;nbsp;Communicating Customer Value: Advertising, Sales Promotion, and Public Relations Chapter 13.nbsp;nbsp;Communicating Customer Value: Personal Selling and Direct Marketing nbsp; PART IV:nbsp;nbsp;nbsp;nbsp; Extending Marketing Chapter 14.nbsp;nbsp;Marketing in the Digital Age Chapter 15.nbsp;nbsp;The Global Marketplace Chapter 16.nbsp;nbsp;Marketing Ethics and Social Responsibility
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Marketing: An Introduction (ISBN: 0131865919 / 0-13-186591-9) Armstrong, Gary; Kotler, Philip |
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Book Description: Prentice Hall. Book Condition: New. 0131865919 Up for sale is a brand new paperback U.K. International Edition textbook. Will ship to US and Canada and all around the world. Item will be delivered within 2-3 business days using UPS Express. The book might have different ISBN and cover design. However, the content will still be identical. Bookseller Inventory # 9780131984547 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Soft cover. Book Condition: New. 100% Brand new * International edition (Softcover) **Different ISBN and Cover design but offer same content ~ paper quality ~ Full color ~ in English as that of domestic US edition** (our book is PREMIUM-GRADE International Edition for UK and Australia) Ship out next business day with multi location via USPS Priority mail (California) or UPS express (Thailand) ** Received a tracking number within 1-2 business days ** (FREE UPGRADE to Expedited Shipping ** Received book within 2-4 business days) ** Proven Seller with Excellent Customer Service. **. Bookseller Inventory # ABE-1036949061 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Pearson International Edition, 2007. Book Condition: Brand New. International Edition. Softcover. This is a Brand New High-Quality, Color-Printed Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking!. Bookseller Inventory # 013186591900716 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Pearson Education, 2007. Book Condition: Brand New. International Edition. Softcover. This is a Brand New High-Quality, Color-Printed Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking!. Bookseller Inventory # 013186591900040 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Soft cover. Book Condition: New. ***Absolutely Brand New Textbook***. We sell only brand new textbook. ~International Edition Textbook~ Soft cover binding. Lower value textbook Printed on quality paper, in English, as the US edition. (Most international editions have slightly different front cover images and many have different ISBN on the outside cover) All orders ship out same or next business day. We usually ship the textbook via DHL or UPS express; you will receive a tracking number within 1-2 business days and your textbook will arrive within 3-4 business days. If you are an international order or ship via the Post Office, please expect a delay. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Bookseller Inventory # 13f180131984543 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Marketing: An Introduction (8th Edition) (ISBN: 0131865919 / 0-13-186591-9) Armstrong, Gary; Kotler, Philip |
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Book Description: Soft cover. Book Condition: New. ***Absolutely Brand New Textbook***. We sell only brand new textbook. ~International Edition Textbook~ Soft cover binding. Lower value textbook Printed on quality paper, in English, as the US edition. (Most international editions have slightly different front cover images and many have different ISBN on the outside cover) All orders ship out same or next business day. We usually ship the textbook via DHL or UPS express; you will receive a tracking number within 1-2 business days and your textbook will arrive within 3-4 business days. If you are an international order or ship via the Post Office, please expect a delay. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Bookseller Inventory # 13B180131984543 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Prentice Hall. PAPERBACK. Book Condition: New. 0131865919 Brand New, Unused, Unopened. 8th Edition Hardcover. Immediate shipping for all orders and FREE STANDARD DELIVERY on Domestic US Orders! International, APO, FPO and PO Box addresses accepted. All of our titles are exactly the same title as shown and are 100% Guaranteed! Used items may not include extras such as infotrac, CD or other web access codes. We recommend expedited shipping for fastest delivery. Standard shipping may take up to 14 business days. ABEP45. Bookseller Inventory # SKU00002627 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Prentice Hall. PAPERBACK. Book Condition: New. 0131865919 Brand New Item! International Edition, Soft cover binding! Perfect Condition! SHIPS FROM US!! Tracking # available! We accept PO Box address!. Bookseller Inventory # IE001017 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Book Condition: New. INTERNATIONAL EDITION BRAND NEW (Soft Cover) Occasionally, international textbooks may come with slightly different exercises at the end of chapters. *** SAME SHIPPING COST TO US, CANADA, UK, AUSTRALIA, NEW ZEALAND, JAPAN AND EUROPE *** USE UPS/DHL/TNT WORLDWIDE EXPREES 2-4 BUSSINESS DAYS WITH FREE TRACKING!! USUALLY SHIP OUT THE BOOK IN 24-36 HRS ***. NO P.O. Box, APO, FPO address. Book is printed in English, colored print on high quality paper as US edition. We may ship the book s from Asian regions for inventory purpose. The international edition has different ISBN and Cover design. Words //international edition// are printed on the cover. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # SUS00329 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: 2006. Paperback. Book Condition: New. 215mm x 19mm, 1315g. 656 pages. Bookseller Inventory # S5693141 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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