Advertising and Promotion: An Integrated Marketing Communications PerspectiveBelch, George E.; Belch, Michael A.
ISBN: 007301978X
Retailing Management
Levy, Michael; Weitz, Barton A.
ISBN 10: 007301978X / 0-07-301978-XISBN 13: 9780073019789
Publication Date: 2006
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Retailing Management: Synopsis
Table of Contents Retailing Management, 6th ed. ISBN: 007301978X Brief SECTION I: THE WORLD OF RETAILING Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior SECTION II: RETAILING STRATEGY Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management SECTION III: MERCHANDISE MANAGEMENT Chapter 12: Managing Merchandise Assortments Chapter 13: Merchandise Planning Systems Chapter 14: Buying Merchandise Chapter 15: Retail Pricing Chapter 16: Retail Communication Mix SECTION IV: STORE MANAGEMENT Chapter 17: Managing the Store Chapter 18: Store Layout, Design, and Visual Merchandising Chapter 19: Customer Service SECTION V: CASES Cases Overview Grid Case 1 Rainforest Cafeacute;: A Wild Place to Shop and Eat Case 2 Providing a Retail Experience: Build-A-Bear Workshop Case 3 WeddingChannel.com Case 4 The Chen Family Buys Bicycles Case 5 Consumer Buying Behavior-Is Wal-Mart in Vogue? Case 6 Dollar General and Family Dollar Cater to an Underserved Market Segment Case 7 Ahold: The Biggest Supermarket Retailer You Have Never Heard Of Case 8 Competitive Environment in the Teen/College Apparel Market Case 9 Radio Shack and Best Buy: Comparing Financial Performance Case 10 Stephanie's Boutique: Selecting a Store Location Case 11 Hutch: Locating a New Store Case 12 Home Depot Changes Directions Case 13 Can Wal-Mart Improve Its Company Image? Case 14 Avon Embraces Diversity Case 15 Abercrombie & Fitch: Hiring for Looks Case 16 Lawson Sportswear Case 17 Salon-Only Hair Care Products Found Outside the Salon Case 18 SaksFirst Builds Customer Relationship Case 19 Men's Wearhouse: Adding Complementary Merchandise and Services to Bring Customers Value Case 20 Nolan's Finest Foods: Category Management Case 21 Developing a Buying Plan for Hughe's Case 22 McFadden's Department Store: Preparation of a Merchandise Budget Plan Case 23 eBay Case 24 How Much for a Good Smell? Case 25 Promoting a Sale Case 26 Enterprise Builds on People Case 27 Diamond in the Rough Case 28 Borders Bookstore: A Merchandise Display Problem Case 29 Fresh Ideas in Grocery Store Layout Case 30 Sephora Case 31 A Stockout at Discmart: Will Substitution Lead to Salvation Case 32 Customer Service and Relationship Management at Nordstrom Case 33 Retailers and Sustainable Development in the U.K. Case 34 Lindy's Bridal Shoppe Case 35 Starbucks Coffee Company Case 36 New Product Development at Yankee Candle Company Case 37 Interviewing for a Management Trainee Position Glossary Index
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Retailing Management 6e Levy *NEW* UPS Get in 2-3days (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
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Retailing Management (6th International Edition) (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
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Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
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RETAILING MANAGEMENT (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
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Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
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Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
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Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
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Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
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Book Description: Tata McGraw-Hill. Book Condition: NEW. Brand New Softcover, Latest 6th INTERNATIONAL EDITION - Different ISBN but the contents are Identically same as US edition - Excellent Black & White Printing - superfast express shipping - Customer satisfaction & money back guranteed accordingly Abebook return policy. Bookseller Inventory # ARTA-0219 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
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