Visual Communication: 12 Ideas. From Principle to Realisation - Hardcover

Mechthild Waidmann; Stefan Waidmann

9783721207132: Visual Communication: 12 Ideas. From Principle to Realisation

Hardcover

ISBN 10: 3721207130 ISBN 13: 9783721207132

Publisher: Verlag Niggli, 2009

All work involving design utilizes and draws together the principles of visual communication in different combinations and emphases. This creates a kit of almost endless resources, which makes possible the creation of the most diverse solutions. Each of the projects selected for this book makes the basic principle chosen for them evident. At the same time it becomes clear that only the harmonious combination and intensity of these resources can provide compelling and unique solutions. The first principle - content and form - is the basis for all following ones and is an integral component of visual communication. Only when content and form correspond and pull together all communicative aspects in a single strand, information, ideas and complex interactions can be bundled, structured and conveyed in an understandable, plausible and attractive way - far beyond the usual conceptions, fashionable trends and routine manifestations, marked by superficiality and computer-generated possibilities. The additional principles like perception, colour, three-dimensionality, illustration, typography etc. proceed perforce from content and form. This text is in English and German.

"synopsis" may belong to another edition of this title.

About the Author:

Mechthild Waidmann was born in 1969 and studied visual communication at the FH Dusseldorf. Stefan Waidmann was born in 1972 and studied typography and visual design at the FH Schwabisch Gmund. His first book 'Schrift und Typografie - Die Sprache der klassischen Schriften' was published in 1999. They have been working together since 2001 in the Buro Waidmann/Post Visuelle Kommunikation in Braunschweig and have received many national as well as international awards for their work.

"About this title" may belong to another edition of this title.