Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities - Softcover
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
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About the Author:
Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.
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- PublisherSpringer Gabler
- Publication date2015
- ISBN 10 3658089296
- ISBN 13 9783658089290
- BindingPaperback
- Number of pages386
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Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities by Krämer, Aline [Paperback ]
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. 388 pp. Englisch. Seller Inventory # 9783658089290
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Book Description Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. Seller Inventory # 9783658089290
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Economic StudyOpen innovation.- Consumer integration into innovation.- Bas of the pyramid (BoP).- Inclusive Business.- Low-income markets in developing and emerging countries.The dissertation shows why innovations are vital to succeed in the low-. Seller Inventory # 18983828
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