Global Market Strategies – How to Turn Your Company into a Successful International Enterprise - Softcover

Neubert, Michael

9783593399454: Global Market Strategies – How to Turn Your Company into a Successful International Enterprise
Softcover
ISBN 10: 3593399458 ISBN 13: 9783593399454
Publisher: Campus Verlag, 2014
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In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.

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About the Author:
Michael Neubert is an independent lecturer and researcher. He is the founder of the C2NM company2newmarket LLC, which supports organizations in developing new foreign markets.

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  • PublisherCampus Verlag
  • Publication date2014
  • ISBN 10 3593399458
  • ISBN 13 9783593399454
  • BindingPaperback
  • Number of pages224

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Book Description Condition: New. Outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Num Pages: 224 pages, 40 halftones, 14 tables. BIC Classification: KCL. Category: (G) General (US: Trade). Dimension: 229 x 152 x 17. Weight in Grams: 348. . 2014. Pap/Psc. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9783593399454

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