The Long Tail
Anderson, Chris
9781905211210
ISBN 13: 9781905211210
Publication Date: 2006
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Like the 'tipping point', the 'long tail' is a concept that is so obvious and so right that it seems extraordinary that no-one has articulated it before. 'The long tail' refers to the hundreds of thousands of products that are not number one bestsellers. If you were to plot a graph of a company's products ranging them from the bestselling to the least popular along the bottom axis and plotting sales figures against the vertical axis, then you'd see the line sort of 'tailing off' as products become less popular. The bestsellers may sell in their thousands, but others sell only in hundreds, or maybe even tens. However, there are so many of these products that if you add up their total sales, they are quite often more profitable than bestsellers. These products, from the part of the sales graph that 'tails off', are the long tail, and these products are changing the face of the entertainment industry.When Chris Anderson identified this trend in Wired magazine in the autumn of 2004, he explained how in an era of almost limitless choice, many consumers will gravitate toward the most popular mass-market items, but just as many will move toward items that only a few, niche-market people want. Take music in an age of Amazon.com and iTunes. A lot of music buyers want the hot new releases. But just as many buy music by lesser-known artists or older music - songs that record stores never would be able to carry but that can be offered online. All that niche-market, off-mainstream music is part of the long tail, and makes a significant contribution to profits.In this new digital era, the long tail is a powerful force that is challenging the might of the mass-market.
The Long Tail: Search Results
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The Long Tail: Rewriting the Rules of Culture and Commerce (ISBN: 9781905211210) Anderson, Chris Quantity Available: 1
Book Description: Random House, 2006. Book Condition: Very Good. 1st. N/A. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP11292312 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Long Tail: Rewriting the Rules of Culture and Commerce (ISBN: 9781905211210) Anderson, Chris Quantity Available: 1
Book Description: Random House, 2006. Book Condition: Good. 1st. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP2624241 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Long Tail: Rewriting the Rules of Culture and Commerce (ISBN: 190521121X / 1-905211-21-X) Anderson, Chris Quantity Available: 1
Book Description: Random House, 2006. Paperback. Book Condition: Very Good. * Item is in very good condition and at a great price! * MassBookStore has thousands of items listed for sale right now! Satisfaction Guaranteed!*. Bookseller Inventory # mon0003169948 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Long Tail: Rewriting the Rules of Culture and Commerce (ISBN: 190521121X / 1-905211-21-X) Anderson, Chris Quantity Available: 1
Book Description: Random House. PAPERBACK. Book Condition: Fine. 190521121X New unread book in stock and on sale - some books may have remainder mark. We often have multiple copies per title - and have over 20,000 discounted titles available. Symposium Books is an Independent Bookstore with locations near Boston University and Brown University & RISD. We are dedicated to providing our customers with the widest selection of scholarly, literary and quality art books. Expedited shipping is available, and we include free delivery confirmation. Reliable customer service, and a no hassle return policy. Bookseller Inventory # K9781905211210-01 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Long Tail: Rewriting the Rules of Culture and Commerce (ISBN: 190521121X / 1-905211-21-X) Anderson, Chris Quantity Available: 1
Book Description: Random House. PAPERBACK. Book Condition: Fine. 190521121X New book in stock and on sale; multiple copies available. Symposium Books is an Independent Academic Bookstore located near Brown University and RISD dedicated to providing our customers with the widest selection of scholarly, literary and quality art books. Expedited shipping is available, and we include free delivery confirmation. Reliable customer service, and a no hassle return policy. Some books may have remainder mark. Bookseller Inventory # G190521121X-02 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Long Tail: Rewriting the Rules of Culture and Commerce (ISBN: 190521121X / 1-905211-21-X) Anderson, Chris Quantity Available: 1
Book Description: Random House. PAPERBACK. Book Condition: Fine. 190521121X New unread book in stock and on sale - some books may have remainder mark. We often have multiple copies per title - and have over 20,000 discounted titles available. Symposium Books is an Independent Bookstore with locations near Boston University and Brown University & RISD. We are dedicated to providing our customers with the widest selection of scholarly, literary and quality art books. Expedited shipping is available, and we include free delivery confirmation. Reliable customer service, and a no hassle return policy. Bookseller Inventory # P190521121X Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Long Tail: Rewriting the Rules of Culture and Commerce (ISBN: 190521121X / 1-905211-21-X) Anderson, Chris Quantity Available: 1
Book Description: Random House. PAPERBACK. Book Condition: Good. 190521121X Book is in very nice overall condition. Some pages have light sidelining. Bookseller Inventory # 15110 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The long tail: how endless choice is creating unlimited potential. (ISBN: 190521121X / 1-905211-21-X) Anderson, Chris
Bookseller: BOOKHOME AUSTRALIAN INTERNET BOOKSHOP (Annandale / Sydney, NSW, Australia)
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Book Description: Random House, London, 2006. Paperback octavo, very good plus condition. 238 pp. In the new economics of online commerce, the combined value of the millions of items that only sell in small quantities exceeds that of the few best-sellers. The 80/20 rule (that 20% of items produce 80% of sales revenue) no longer applies. Chris Anderson first explored the Long Tail in an article in Wired magazine that soon become the most influential business essay of our time. Now, in this book, he takes a closer look at the new economics of the Internet age, and he sets down the rules for operating in a long tail economy that applies across a wide range of merchandise categories. Bookseller Inventory # 12741 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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