The Innovation Zone: How Great Companies Re-Innovate for Amazing Success - Softcover

Koulopoulos, Thomas M.

Softcover

ISBN 10: 1857885791 ISBN 13: 9781857885798

Publisher: Davies-Black, 2011

Synopsis

Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company–customer relationship, and carve out a path to global business success? Profiling dozens of today’s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

About this title

Review:

Innovation is a critical ingredient of any growth strategy, and it’s implicit in the business model of all smart enterprises. Koulopoulos dissects what it takes to innovate, so that others can learn from the rich examples in this book. (James Champy, chairman of consulting, Perot Systems; coauthor, Reengineering the Corporation)

Koulopoulos’s distinctions between innovation and invention are fascinating. An important read for anyone looking to build and foster a culture of innovation within their company. (Colin Angle, CEO and cofounder, iRobot)

Takes the mystery out of innovation. Moves innovation from something secret, behind the curtain, sequestered in the laboratory to a real-life, practical approach of freeing staff to generate ideas and work the ideas through a rigorous process that produces results. (Janice M. Abraham, president and CEO, United Educators)

Book Description:

Profiling dozens of today’s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

About this edition

• Publisher: Davies-Black
• Publication date: 2011
• ISBN 10: 1857885791
• ISBN 13: 9781857885798
• Binding: Paperback
• Number of pages: 232