The Dynamics of Fashion - Hardcover

Elaine Stone

Hardcover

ISBN 10: 1609015002 ISBN 13: 9781609015008

Publisher: Fairchild Books, 2013

Synopsis

Fashion today is fast- paced, technologically savvy, and global-and this fourth edition of The Dynamics of Fashion has been updated to be on the cutting edge. Featuring the latest facts and figures, and the most current theories in fashion development, production, and merchandising, this book provides a broad foundation for students hoping to become a part of the industry. Apparel, accessories, cosmetics, home fashions, green design, and more are explored in detail. Hundreds of examples make the business aspect fun. Fresh, forward, challenging, and comprehensive, Elaine Stone's classic text is for those in fashion who want to be both in the now and in the know.

New to This Edition:
- More than 150 new full-color photographs highlighting the people, principles, practices, and techniques of the fashion business
- Updated coverage of the latest industry trends, including developments in sustainability, e-commerce, and the use of social media for fashion marketing
- Revised charts and illustrations with up-to-date data
- Updated glossary with more than 500 industry terms

New content and illustrative examples within the following features:
- Fashion Focus reports on the interesting people and events that are influencing fashion right now
- Then and Now highlights the cyclical nature of fashion as seen through yesterday's classics and today's emerging trends

About this title

Review:

"Apart from its appearance almost as a coffee-table book, there is no other introduction for the whole apparel value system that is so rich of insight and full of inspiring ideas as this book. It´s the absolute business appetizer for our students! " --Alexander Bretz, Mediadesign Fachhochschule - University of Applied Sciences, Germany

"Students like that it does not go deeply into history, but focuses more on the business aspects. This book really is the leader in this arena. It is very comprehensive and encompasses everything in the fashion business." --Melissa Carr, Columbia College Chicago, US

About the Author:

Elaine Stone is Professor Emerita at the Fashion Institute of Technology (FIT), USA, and founder of the The Enterprise Center at FIT, a business training resource for fashion industry professionals, designers, and artists.

About this edition

• Publisher: Fairchild Books
• Publication date: 2013
• ISBN 10: 1609015002
• ISBN 13: 9781609015008
• Binding: Hardcover
• Edition number: 4
• Number of pages: 480