Trading Up : Why Consumers Want New Luxury Goods and How Companies Create Them

Silverstein, Michael; Fiske, Neil; Butman, John

9781591840800

ISBN 10: 1591840805 / 1-59184-080-5
ISBN 13: 9781591840800

Publication Date: 2005

Editorial Reviews:
Synopsis:

Michael J. Silverstein is senior vice president and head of The Boston Consulting Group's office of the CEO.


 

Trading Up : Why Consumers Want New Luxury Goods and How Companies Create Them: Search Results

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Trading Up: Why Consumers Want New Luxury Goods. And How Companies Create Them (Revised and Updated) (ISBN: 1591840805 / 1-59184-080-5)
Silverstein, Michael; Fiske, Neil; Butman, John
ISBN 10: 1591840805
ISBN 13: 9781591840800
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Book Description: Portfolio Hardcover 12/29/2004, 2004. Hardcover. Book Condition: New. Rev Upd. 1591840805. Bookseller Inventory # GHT7309JPJV052120129051B

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Trading Up (ISBN: 9781591840800)
Silverstein, Michael; Fiske, Neil; Butman, John
ISBN 10: 1591840805
ISBN 13: 9781591840800
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Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas Nevada USA *. Bookseller Inventory # 97815918408001.0

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